Facebook and the Weinstein Company failed; Wynn Resorts and NiSource did not. Learn how each company handled a reputational blow and either came out on top or lost it all to this continuously growing risk.
A new study by Aon and Pentland Analytics shows the adverse affects social media has had on reputational threats, doubling the cost of a incident and placing the company in the global spotlight.
The NY Daily News suffered a reputation hit after fired employees used its social media accounts to state their displeasure. Other companies can learn a thing or two from this mishap.