6 Questions for NormanMax CEO Brad Meier

Risk & Insurance recently sat down with Brad Meier, Chairman, President, and CEO of NormanMax. The long-time industry veteran discussed the E&S market, parametric solutions, and Meier’s take on upcoming trends in the market.
Risk & Insurance: The E&S market continues to attract attention amid volatility in admitted lines. What’s your take on where E&S fits into the long-term strategy for sophisticated buyers?
Brad Meier: The E&S market is now a key access point for precision-driven solutions like parametric Nat Cat insurance, which many admitted carriers are not excited to underwrite. Sophisticated buyers increasingly value speed, transparency, and claims certainty—hallmarks of parametric products. At NormanMax, we use the flexibility of the E&S channel to offer coverages that fill critical protection gaps, especially in climate-sensitive regions. For us, E&S isn’t a tactical response to admitted volatility—it’s a strategic platform for innovation in catastrophe risk.
R&I: Reinsurance capacity is under pressure in several sectors. How are you thinking about capital relationships in this evolving cycle?
BM: As a reinsurance-focused organization, we see ourselves as both a capital user and a capital enabler. We’re deepening relationships with traditional reinsurers but also engaging alternative capital through parametric reinsurance contracts that offer greater transparency. The ability to demonstrate risk clarity—particularly for Nat Cat exposures—is a major advantage in this cycle, and we’re leaning into that.
R&I: What emerging or trending risks are you concerned about, and how are you preparing for these risks?
BM: Climate volatility is the biggest emerging risk we focus on. Traditional indemnity products often struggle to respond swiftly and fairly to increasingly erratic weather events. Our approach is to use data-triggered, parametric products that are designed around local hazard behavior and client recovery needs. We’re also modeling perils, such as flood and hail, which are often excluded or underpriced in traditional programs. We prepare by investing in geospatial tech, IoT-trigger data, and rapid payout architecture to get clients back on their feet faster. We recently acquired coverholder, FloodFlash, which is a parametric specialist in IOT data adoption.
R&I: What is your strategy around M&A? How is the industry changing because of M&A activity?
BM: Our M&A strategy is surgical: we seek to acquire or partner with firms that bring either deep parametric expertise, catastrophe data IP, or differentiated reinsurance structuring capabilities. The industry is shifting from generalist consolidation toward capability-driven transactions. We’re not interested in size for its own sake—we’re looking at how technology, modeling strength, and speed to market can be scaled intelligently. Every acquisition, such as FloodFlash, must expand our capacity to price and transfer Nat Cat risk more effectively.
R&I: How can companies in the insurance sector be more strategically innovative? What is your approach to creativity?
BM: Strategic innovation means solving old problems in new ways, using the tools we now have—data, automation, and predictive models. At NormanMax, creativity starts with asking: What risk isn’t being addressed well today? Parametrics are a perfect example—they challenge the traditional claims mindset by introducing greater objectivity and speed. Our teams are encouraged to test trigger concepts, pilot parametric programs with clients, and challenge legacy assumptions. The future of risk transfer demands invention—not iteration.
R&I: At the recent RISKWORLD conference, what was one conversation or theme that challenged your thinking or reinforced it?
BM: A standout theme was the accelerating need for insurance to become more adaptive—especially in the Nat Cat space. What’s been reinforced for me is that parametric insurance isn’t niche—it’s essential infrastructure for resilience. The conversations there strengthened my belief that the future of catastrophe protection lies in real-time data, transparent triggers, and rapid capital deployment. &