Predict & Prevent® Podcast Episode 17: Building Resilience: From Rooftops to Results
How the insurance industry is promoting a shift in disaster mitigation through science-backed building standards and state-level partnerships to make homes more resilient is discussed in “Building Resilience: From Rooftops to Results,” the latest episode of the Predict & Prevent podcast from The Institutes.
In this episode, which is sponsored by FM, Roy Wright, President and CEO of The Insurance Institute for Business & Home Safety (IBHS), joins Pete Miller, CEO of The Institutes, to explore key developments in property resilience and implications for the insurance industry, homeowners, and public policy.
The IBHS FORTIFIED program, particularly in Alabama, demonstrates how research-backed building standards can significantly improve property resilience and reduce storm damage. Today the program has over 70,000 designations nationwide, showing how insurance-led initiatives can scale effectively when properly structured.
“FORTIFIED’s probably the most beautiful example of don’t just research and do the cool stuff that goes on inside the test chamber, which really is cool, but translate that to the point of action so that we narrow that path of destruction,” Wright said.
In response to increasing wildfire risks, IBHS has developed the Wildfire Prepared Home program, adapting their research methodology to address a different type of catastrophic risk. The program’s focus on ember protection, defensible space, and non-combustible materials represents a scientific approach to a growing threat.
“What really became crystal clear to us out of the Lahaina (wildfire) was, yes, building materials matter. The density of structures, how close they are together matters a lot. And the connective fuels … I got to tell you as we walked through Lahaina, it was in stark relief,” Wright recalled, noting how cars, trash cans and other elements around a home clearly acted as connective fuels.
Despite clear benefits, consumer adoption of resilience standards remains a significant hurdle. Wright candidly acknowledges this challenge, stating, “It’s a failure of imagination. You look at the impact of Helene… people go, yeah, hurricanes in Florida. They don’t think hurricanes in south Georgia.”
Looking ahead, the success of programs like FORTIFIED and Wildfire Prepared Home suggests a model for how industry-funded research can drive practical solutions to complex challenges. However, the persistent gap in building code adoption across the United States – with only 35% of jurisdictions maintaining current codes – indicates that significant work remains to be done in translating research into widespread practice, Wright says.
“There is a better path. We know how to build in ways that are safer and more durable. And two thirds of American communities aren’t there today,” Wright says, pointing to the low adoption rate and enforcement of building codes. “Now, I’ll tell you, the insurance companies recognize where the building codes are current and enforced, and it’s reflected in their prices, as it should be.”
To listen to this and other episodes, visit predictandprevent.org, or look for Predict & Prevent on most podcasting platforms.