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The New Frontier of Care

Our Teddy Award winners in 2013 raised the bar yet again.
By: | November 1, 2013 • 10 min read

After nearly two decades of presenting the Theodore Roosevelt Workers’ Compensation and Disability Management Award, you might think the process of judging the awards would be more or less rote. In fact, the opposite is true. It has never been a more exciting time to witness the transformation of the industry, and to bear witness to how far employers have come, not just in their programs, but also in the way they think about injury prevention and management, and the value of a safe and healthy workforce.

A difficult economic climate has driven employers to double-down on their efforts to prevent incidents and injuries, and to be ever more creative in their efforts to rein in workers’ compensation and disability costs. If necessity is the mother of all invention, then workers’ compensation risk management is as inventive a field as you’ll ever encounter.

“Managing a successful workers’ comp program requires constant creativity to keep the bar moving in the right direction,” said Yolanda Romero, director of workers’ compensation for the Southeastern Pennsylvania Transportation Authority (SEPTA). “We often come up with what we believe is a great solution, however, eventually the program plateaus and new tweaks are needed to keep the momentum going.” Romero, who served as a Teddy Award judge for a decade after SEPTA won a Teddy Award in 2003, appreciates the accomplishments of this year’s finalists and winners, and knows what they’re up against. “The key is to keep the creative juices flowing constantly,” she said.

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There isn’t enough time — or pages — to give you every detail of this year’s exceptional Teddy Award applicants, finalists and winners. So in the spirit of Fantasy Football, Risk & Insurance® has drawn together a “dream team” of injury prevention, workers’ compensation and disability management programs, to highlight the areas where these programs shine brightest.

A Golden Ounce of Prevention

The only good injury is the one that never happens — no one would argue the point. Zero workplace incidents or injuries remains the holy grail for many employers. But for most, that is a perpetually elusive goal. Over time, safety professionals and risk managers began to see that it wasn’t enough to give employees safety gear and train them to work safely. It wasn’t enough to conduct accident investigations or job hazard assessments. They needed to reach further.

That need has led employers into territories that were once considered fringe, including ergonomics, which was widely perceived as “new age voodoo” only two or three decades ago. Thankfully, that has changed. Boston-based Teddy Award winner Partners HealthCare is one of many organizations that now has a comprehensive ergonomics program with dedicated staff to conduct evaluations and address issues. Partners’ ergonomics staff responded to more than 900 service requests in 2012.

R11-13p24-27_01teddy2.indd“Managing a successful workers’ comp program requires constant creativity to keep the bar moving in the right direction.”
— Yolanda Romero, director of workers’ compensation for the Southeastern Pennsylvania Transportation Authority

PHC also obtained a National Institute for Occupational Safety and Health grant to fund its “Be Well, Work Well” project in collaboration with the Harvard School of Public Health: Center for Work, Health and Well-Being. The project’s aim is to assess and address the work environment as well as personal factors associated with increased risk for musculoskeletal disorders, and to promote ergonomic principles through small group and one-on-one training.

Stretching and core strengthening programs are now earning respect, when they were once thought of as a little over-the-top. But over time, participating companies began to see results in reduced injury frequency. Then others started taking a more serious look.

Arizona Public Service, the largest affiliate of Teddy Award finalist Pinnacle West Capital Corp., launched a pilot stretching and core conditioning program in 2011. The program gives employees the skills they need to improve balance and coordination in order to reduce injuries. The program also puts a focus on mental awareness and attention control — key factors in incident prevention. The program has resulted in a noticeable drop in strain and sprain injuries for the Phoenix-based energy holding company.

Worcester, Pa. civil construction company American Infrastructure has a stretching program that’s companywide. AI’s philosophy is that all employees are industrial athletes. That’s why everyone — from workers on job sites to office staff — participates in a morning stretching program. According to AI, the program serves a dual purpose. The stretching helps prime employees to be physically ready for the tasks ahead. It also helps prime them mentally, getting them thinking about working and moving safely right off the bat.

Another type of initiative that’s gaining traction in recent years is wellness programs. Once thought of as a “nice to have” that was more the purview of HR, wellness programs were perceived strictly as a means to reduce health care costs. Today, executives are catching on to the fact that healthier employees are not only less likely to get hurt, they also bounce back faster if an injury does occur, and have fewer complications related to comorbidities such as diabetes, obesity or heart disease.

That said, companies actively connecting the dots between wellness and injury outcomes are still somewhat few and far between. That’s another reason Pinnacle West earned the attention of the Teddy Award judges.

Pinnacle West has taken an active approach to employee health and wellness, launching its internally branded “Health Matters” program. The Health Matters program includes free screenings and assessments for employees, helps them assess their risk for disease and helps them develop personal wellness goals and plans. Employees are invited to utilize online weight loss coaching, smoking cessation programs, discounts on gym memberships, a vast library of healthy recipes and more.

Pinnacle West also recognizes that it’s not enough to tack a flyer about available wellness programs on the company bulletin board. That’s why the company is actively tracking employee participation in its programs, setting annual target goals for participation in each stage of the program and devoting resources to getting the Health Matters message out.

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American Infrastructure’s wellness efforts are every bit as laudable. “Our focus,” the company wrote in its application, “has become not only to be America’s safest construction company, but America’s healthiest construction company as well.” Their commitment is clear. The company offers biometric testing for blood pressure, heart rate, cholesterol levels, blood sugar and more, and urges all employees to “know your numbers.” Employees can take their numbers and sit down with health coaches to develop action plans for improving their health. Among other initiatives, AI’s programs include a stepping program that helps employees track their steps throughout the day. Stepping challenges with prizes attached help keep people motivated. The company has also had great success with weight loss challenges.

“We’ve always been a company that goes beyond compliance. We wanted to take our safety culture to the next level,” said Bryan Schwartz, AI’s risk manager.

Working Toward Recovery

Incredible strides have been made in the area of return-to-work. Armed with a better grasp of the effect of lost time on both injury durations and the company’s bottom line, employers are more committed to keeping injured workers on the job and productive.

“Our focus has become not only to be America’s safest construction company, but America’s healthiest construction company as well.”
— American Infrastructure

Progressive companies are breaking free of the old mind-set of creating rigid transitional duty positions to accommodate work restrictions, and trying to fit all injured employees into those frameworks. Instead, they’ve shifted focus to the employee rather than the position, and on building customized transitional work around the injured employee’s capabilities.

Teddy Award winner PetSmart’s approach to return-to-work sets the right tone. All transitional duty jobs at PetSmart can be combined or modified to meet the needs of the associate’s restrictions. That focus helps guide managers to keep an open mind about transitional duties, and to look closely at what the injured employee is capable of doing. Injured employees at PetSmart are able to perform any number of essential store functions, from taking grooming appointments to helping with animal adoptions through in-store affiliate PetSmart Charities.

Teddy Award finalist Eisenhower Medical Center in Rancho Mirage, Calif., has taken a comprehensive approach. Three years ago, the organization took on the arduous task of assessing and cataloguing every job description, every essential and nonessential function of each position, and the skills or capabilities needed to perform each one of those functions. Initially, this database has been used to help identify the tasks most likely to cause injury. It is also used to guide treatment to help an employee resume the essential functions of his or her job faster. But during the recovery process, the database provides an invaluable, detailed body of information that helps the risk management and medical staff efficiently customize transitional positions based upon an injured employee’s specific abilities, and make adjustments smoothly as recovery progresses.

Solutions Large and Small

At Partners HealthCare, the best care for an injured employee is easy to find. The health system maintains eight Occupational Health Service clinics, staffed by occupational health nurse practitioners (OHNPs) experienced in evaluating and treating injured employees. OHNPs are the key point of contact for each case, coordinating treatment protocols, incident investigations and return-to-work plans. Dedicated claims specialists support the OHNPs. In turn, administrative assistants support the claims specialists — ensuring that they don’t become mired in paperwork and can focus on the needs of each injured employee. The OHS clinics are overseen by four medical directors — each one a board-certified and experienced specialist in occupational and environmental medicine.

Such a solution is unquestionably state-of-the-art. But the fact is that most employers outside the health care field don’t have the resources to follow that model. Nevertheless, plenty of employers are pulling out all the stops to get their people the care they need. Teddy Award-winning Miami-Dade County Public Schools, for example, uses a 24/7 call center for receiving notice of injuries. Injured workers are immediately directed to the best nearby specialty physician using a geo-access tool that identifies the providers nearest the injured worker’s location.

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Other employers are finding ways to maximize the resources they do have. And sometimes, the simplest and smallest of changes are the ones that will make the biggest impact. Phoenix-based PetSmart’s tetanus program is a perfect example. Because of the nature of its operations, PetSmart employees face significant risk exposure from animal bites. That means that an injured employee might need a tetanus shot in addition to treatment of the wound. As such, every bite, no matter how minor, required an office visit to ensure that the employee’s tetanus status was up-to-date.

But all of that changed when PetSmart began tracking the status of employees’ tetanus shots. With stores armed with that small, but vital piece of information, employees with minor injuries could be treated with standard first aid and sent back to work, with no need for a provider visit. This one small inexpensive change has made a tremendous impact on the company’s bottom line.

At American Infrastructure, one small change that has had a huge impact was a simple color change. As with other companies across a variety of industries, AI’s new employees faced a higher risk of injury than their more experienced counterparts. AI reasoned that ideally, everyone should be looking out for the well-being of new hires, not just their immediate supervisors. But it’s easy to lose track of who’s who on a busy job site. That’s why the company opted to purchase bright green hard hats for new recruits. That way everyone remains constantly aware of the location of employees who might need help, some extra guidance or a safety reminder.

Promising Teddy Award applicant Kimco Staffing of Irvine, Calif., faced a massive obstacle with workers seeking treatment outside of the company’s medical provider networks (MPNs) and receiving excessive and unnecessary treatments. Workers’ comp judges widely disregarded the company’s attempts to enforce its MPN rules if an injured worker claimed to be unaware of the requirement. Kimco took the solid first steps of providing the MPN requirements to each employee, at the time of hire and at the onset of each claim — and requiring employees to acknowledge it in writing. But then the company went one step further, heading off any doubts by taking a picture of each employee holding the signed document. Courts are now more inclined to honor Kimco’s MPN policy, and to release Kimco from the burden of paying for unauthorized treatment.

In addition, companies such as American Infrastructure and PetSmart are also leveraging the power of newer technologies, using iPads for everything from safety module training to capturing pictures of hazards instantly to distributing critical incident metrics to regional and district managers in the field.

Risk & Insurance® congratulates this year’s Teddy Award winners and finalists on their exceptional efforts to create safer workplaces and provide the best possible care for their injured team members.

Michelle Kerr is associate editor of Risk & Insurance. She can be reached at [email protected]

More from Risk & Insurance

More from Risk & Insurance

Exclusive | Hank Greenberg on China Trade, Starr’s Rapid Growth and 100th, Spitzer, Schneiderman and More

In a robust and frank conversation, the insurance legend provides unique insights into global trade, his past battles and what the future holds for the industry and his company.
By: | October 12, 2018 • 12 min read

In 1960, Maurice “Hank” Greenberg was hired as a vice president of C.V. Starr & Co. At age 35, he had already accomplished a great deal.

He served his country as part of the Allied Forces that stormed the beaches at Normandy and liberated the Nazi death camps. He fought again during the Korean War, earning a Bronze Star. He held a law degree from New York Law School.

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Now he was ready to make his mark on the business world.

Even C.V. Starr himself — who hired Mr. Greenberg and later hand-picked him as the successor to the company he founded in Shanghai in 1919 — could not have imagined what a mark it would be.

Mr. Greenberg began to build AIG as a Starr subsidiary, then in 1969, he took it public. The company would, at its peak, achieve a market cap of some $180 billion and cement its place as the largest insurance and financial services company in history.

This month, Mr. Greenberg travels to China to celebrate the 100th anniversary of C.V. Starr & Co. That visit occurs at a prickly time in U.S.-Sino relations, as the Trump administration levies tariffs on hundreds of billions of dollars in Chinese goods and China retaliates.

In September, Risk & Insurance® sat down with Mr. Greenberg in his Park Avenue office to hear his thoughts on the centennial of C.V. Starr, the dynamics of U.S. trade relationships with China and the future of the U.S. insurance industry as it faces the challenges of technology development and talent recruitment and retention, among many others. What follows is an edited transcript of that discussion.


R&I: One hundred years is quite an impressive milestone for any company. Celebrating the anniversary in China signifies the importance and longevity of that relationship. Can you tell us more about C.V. Starr’s history with China?

Hank Greenberg: We have a long history in China. I first went there in 1975. There was little there, but I had business throughout Asia, and I stopped there all the time. I’d stop there a couple of times a year and build relationships.

When I first started visiting China, there was only one state-owned insurance company there, PICC (the People’s Insurance Company of China); it was tiny at the time. We helped them to grow.

I also received the first foreign life insurance license in China, for AIA (The American International Assurance Co.). To date, there has been no other foreign life insurance company in China. It took me 20 years of hard work to get that license.

We also introduced an agency system in China. They had none. Their life company employees would get a salary whether they sold something or not. With the agency system of course you get paid a commission if you sell something. Once that agency system was installed, it went on to create more than a million jobs.

R&I: So Starr’s success has meant success for the Chinese insurance industry as well.

Hank Greenberg: That’s partly why we’re going to be celebrating that anniversary there next month. That celebration will occur alongside that of IBLAC (International Business Leaders’ Advisory Council), an international business advisory group that was put together when Zhu Rongji was the mayor of Shanghai [Zhu is since retired from public life]. He asked me to start that to attract foreign companies to invest in Shanghai.

“It turns out that it is harder [for China] to change, because they have one leader. My guess is that we’ll work it out sooner or later. Trump and Xi have to meet. That will result in some agreement that will get to them and they will have to finish the rest of the negotiations. I believe that will happen.” — Maurice “Hank” Greenberg, chairman and CEO, C.V. Starr & Co. Inc.

Shanghai and China in general were just coming out of the doldrums then; there was a lack of foreign investment. Zhu asked me to chair IBLAC and to help get it started, which I did. I served as chairman of that group for a couple of terms. I am still a part of that board, and it will be celebrating its 30th anniversary along with our 100th anniversary.

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We have a good relationship with China, and we’re candid as you can tell from the op-ed I published in the Wall Street Journal. I’m told that my op-ed was received quite well in China, by both Chinese companies and foreign companies doing business there.

On August 29, Mr. Greenberg published an opinion piece in the WSJ reminding Chinese leaders of the productive history of U.S.-Sino relations and suggesting that Chinese leaders take pragmatic steps to ease trade tensions with the U.S.

R&I: What’s your outlook on current trade relations between the U.S. and China?

Hank Greenberg: As to the current environment, when you are in negotiations, every leader negotiates differently.

President Trump is negotiating based on his well-known approach. What’s different now is that President Xi (Jinping, General Secretary of the Communist Party of China) made himself the emperor. All the past presidents in China before the revolution had two terms. He’s there for life, which makes things much more difficult.

R&I: Sure does. You’ve got a one- or two-term president talking to somebody who can wait it out. It’s definitely unique.

Hank Greenberg: So, clearly a lot of change is going on in China. Some of it is good. But as I said in the op-ed, China needs to be treated like the second largest economy in the world, which it is. And it will be the number one economy in the world in not too many years. That means that you can’t use the same terms of trade that you did 25 or 30 years ago.

They want to have access to our market and other markets. Fine, but you have to have reciprocity, and they have not been very good at that.

R&I: What stands in the way of that happening?

Hank Greenberg: I think there are several substantial challenges. One, their structure makes it very difficult. They have a senior official, a regulator, who runs a division within the government for insurance. He keeps that job as long as he does what leadership wants him to do. He may not be sure what they want him to do.

For example, the president made a speech many months ago saying they are going to open up banking, insurance and a couple of additional sectors to foreign investment; nothing happened.

The reason was that the head of that division got changed. A new administrator came in who was not sure what the president wanted so he did nothing. Time went on and the international community said, “Wait a minute, you promised that you were going to do that and you didn’t do that.”

So the structure is such that it is very difficult. China can’t react as fast as it should. That will change, but it is going to take time.

R&I: That’s interesting, because during the financial crisis in 2008 there was talk that China, given their more centralized authority, could react more quickly, not less quickly.

Hank Greenberg: It turns out that it is harder to change, because they have one leader. My guess is that we’ll work it out sooner or later. Trump and Xi have to meet. That will result in some agreement that will get to them and they will have to finish the rest of the negotiations. I believe that will happen.

R&I: Obviously, you have a very unique perspective and experience in China. For American companies coming to China, what are some of the current challenges?

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Hank Greenberg: Well, they very much want to do business in China. That’s due to the sheer size of the country, at 1.4 billion people. It’s a very big market and not just for insurance companies. It’s a whole range of companies that would like to have access to China as easily as Chinese companies have access to the United States. As I said previously, that has to be resolved.

It’s not going to be easy, because China has a history of not being treated well by other countries. The U.S. has been pretty good in that way. We haven’t taken advantage of China.

R&I: Your op-ed was very enlightening on that topic.

Hank Greenberg: President Xi wants to rebuild the “middle kingdom,” to what China was, a great country. Part of that was his takeover of the South China Sea rock islands during the Obama Administration; we did nothing. It’s a little late now to try and do something. They promised they would never militarize those islands. Then they did. That’s a real problem in Southern Asia. The other countries in that region are not happy about that.

R&I: One thing that has differentiated your company is that it is not a public company, and it is not a mutual company. We think you’re the only large insurance company with that structure at that scale. What advantages does that give you?

Hank Greenberg: Two things. First of all, we’re more than an insurance company. We have the traditional investment unit with the insurance company. Then we have a separate investment unit that we started, which is very successful. So we have a source of income that is diverse. We don’t have to underwrite business that is going to lose a lot of money. Not knowingly anyway.

R&I: And that’s because you are a private company?

Hank Greenberg: Yes. We attract a different type of person in a private company.

R&I: Do you think that enables you to react more quickly?

Hank Greenberg: Absolutely. When we left AIG there were three of us. Myself, Howie Smith and Ed Matthews. Howie used to run the internal financials and Ed Matthews was the investment guy coming out of Morgan Stanley when I was putting AIG together. We started with three people and now we have 3,500 and growing.

“I think technology can play a role in reducing operating expenses. In the last 70 years, you have seen the expense ratio of the industry rise, and I’m not sure the industry can afford a 35 percent expense ratio. But while technology can help, some additional fundamental changes will also be required.” — Maurice “Hank” Greenberg, chairman and CEO, C.V. Starr & Co. Inc.

R&I:  You being forced to leave AIG in 2005 really was an injustice, by the way. AIG wouldn’t have been in the position it was in 2008 if you had still been there.

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Hank Greenberg: Absolutely not. We had all the right things in place. We met with the financial services division once a day every day to make sure they stuck to what they were supposed to do. Even Hank Paulson, the Secretary of Treasury, sat on the stand during my trial and said that if I’d been at the company, it would not have imploded the way it did.

R&I: And that fateful decision the AIG board made really affected the course of the country.

Hank Greenberg: So many people lost all of their net worth. The new management was taking on billions of dollars’ worth of risk with no collateral. They had decimated the internal risk management controls. And the government takeover of the company when the financial crisis blew up was grossly unfair.

From the time it went public, AIG’s value had increased from $300 million to $180 billion. Thanks to Eliot Spitzer, it’s now worth a fraction of that. His was a gross misuse of the Martin Act. It gives the Attorney General the power to investigate without probable cause and bring fraud charges without having to prove intent. Only in New York does the law grant the AG that much power.

R&I: It’s especially frustrating when you consider the quality of his own character, and the scandal he was involved in.

In early 2008, Spitzer was caught on a federal wiretap arranging a meeting with a prostitute at a Washington Hotel and resigned shortly thereafter.

Hank Greenberg: Yes. And it’s been successive. Look at Eric Schneiderman. He resigned earlier this year when it came out that he had abused several women. And this was after he came out so strongly against other men accused of the same thing. To me it demonstrates hypocrisy and abuse of power.

Schneiderman followed in Spitzer’s footsteps in leveraging the Martin Act against numerous corporations to generate multi-billion dollar settlements.

R&I: Starr, however, continues to thrive. You said you’re at 3,500 people and still growing. As you continue to expand, how do you deal with the challenge of attracting talent?

Hank Greenberg: We did something last week.

On September 16th, St. John’s University announced the largest gift in its 148-year history. The Starr Foundation donated $15 million to the school, establishing the Maurice R. Greenberg Leadership Initiative at St. John’s School of Risk Management, Insurance and Actuarial Science.

Hank Greenberg: We have recruited from St. John’s for many, many years. These are young people who want to be in the insurance industry. They don’t get into it by accident. They study to become proficient in this and we have recruited some very qualified individuals from that school. But we also recruit from many other universities. On the investment side, outside of the insurance industry, we also recruit from Wall Street.

R&I: We’re very interested in how you and other leaders in this industry view technology and how they’re going to use it.

Hank Greenberg: I think technology can play a role in reducing operating expenses. In the last 70 years, you have seen the expense ratio of the industry rise, and I’m not sure the industry can afford a 35 percent expense ratio. But while technology can help, some additional fundamental changes will also be required.

R&I: So as the pre-eminent leader of the insurance industry, what do you see in terms of where insurance is now an where it’s going?

Hank Greenberg: The country and the world will always need insurance. That doesn’t mean that what we have today is what we’re going to have 25 years from now.

How quickly the change comes and how far it will go will depend on individual companies and individual countries. Some will be more brave than others. But change will take place, there is no doubt about it.

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More will go on in space, there is no question about that. We’re involved in it right now as an insurance company, and it will get broader.

One of the things you have to worry about is it’s now a nuclear world. It’s a more dangerous world. And again, we have to find some way to deal with that.

So, change is inevitable. You need people who can deal with change.

R&I:  Is there anything else, Mr. Greenberg, you want to comment on?

Hank Greenberg: I think I’ve covered it. &

The R&I Editorial Team can be reached at [email protected]