E&S Market Growth: More Choices for Challenging Risks

By: | November 18, 2024

Lucy Pilko leads AXA XL’s insurance business throughout the US, Canada, and Bermuda. She joined AXA XL in October 2023 from Boston Consulting Group (BCG). She was a Managing Director & Senior Partner in the New York office and led BCG’s North American Insurance Practice. Lucy brings over 20 years of consulting experience with particular focus on growth strategy, operating model and transformation for Insurance carriers and brokerage. She has worked closely with leaders from nearly all of the region’s major carriers and broking houses, helping them solve problems and uncover opportunities. Prior to BCG, Lucy was employed at Marsh McLennan and Bain Capital. Lucy has a BS in Industrial Engineering from Stanford University, and an MBA with High Distinction from the Harvard Business School, where she was recognized as a Baker Scholar.

Having been in double-digit growth mode in recent years, the Excess and Surplus (E&S) insurance market is getting its fair share of attention, and for good reason. More businesses are turning to the surplus market for customized coverage to meet unique insurance needs or to address more complex, hard-to-place business risks.

The E&S market is renowned for its flexibility in responding to economic cycles, market changes, and industry shifts. When the standard market tightens or becomes overly cautious, the E&S market typically expands to meet demand. Another factor contributing to the growth of the E&S insurance market is the expansion of industries and businesses that require specialized coverage.

As traditional insurers try to limit their exposure to catastrophic events and other high-risk exposures, the E&S market provides essential coverage options. Consider states like Florida and California which have seen insurers exit the local homeowner’s insurance markets because of Nat Cat losses. Commercial insurers also have to look closely at risks they assume in natural catastrophe-prone areas. When standard lines insurers pull out of states or risk, it often creates a gap in the insurance market. This is where the E&S market plays a crucial role. It’s a role however that participants have to be well prepared to fill.

Following growth opportunities

The enthusiasm for the market’s continued growth was evident at the most recent WSIA Marketplace conference in San Diego, where industry leaders, including wholesale brokers and surplus lines insurers, came together to discuss the evolving needs of clients facing non-traditional risks. This year’s conference had record-breaking attendance. While there, I had the opportunity to see firsthand the continued fervor for a growing E&S market.

Some speculate that more stabilized rates will prompt some businesses back to standard markets, but it’s unlikely to derail E&S’ growth trajectory or the important role it plays in today’s insurance market.

According to industry estimates, some 82 carriers are either new or are re-entering the E&S market since 2022. These market entrants wrote close to $9 billion or 10% of the $86 billion market in 2023 says S&P Global Market Intelligence’s 2024 US Excess & Surplus Insurance Market Report. New MGAs, who also cater to specialized risks, are also emerging.  According to A.M. Best, 198 new MGA companies started writing business in 2022 or later.  They now underwrite some 14 percent of MGA market premiums in 2023.

Finding the right options

New E&S entrants have brought more capacity, competition, and innovation to the market.  That’s good news for businesses who turning to surplus lines for coverage. There are more options for coverage but choosing the right market requires some careful consideration.

Here are some factors to consider:

  • Financial strength: Financial strength of an insurance carrier assures they are likely to fulfill its obligations, even in challenging economic or market conditions. In the surplus lines market, where coverage for emerging, non-standard, or hard-to-place risks is provided, the financial strength of the insurer is a key factor in ensuring that claims can be met and that the insurer can maintain its stability and performance over time.
  • Longevity: Carries enter and exit markets all the time, for many reasons. But businesses want a partner that will be there for the long haul, one that’s committed to the market. Longevity is also testament that an insurer has developed the expertise and specialized knowledge in underwriting non-standard risks. Over time, they can build robust underwriting practices and gain insights into niche markets, enabling them to effectively assess and price unconventional risks.
  • Underwriting expertise and discipline: A big driver of surplus lines’ growth is the increasing complexity and uniqueness of risks facing businesses today. The market’s deep expertise in covering emerging, non-standard, or hard-to-place risks allows businesses to find solutions where traditional markets fall short. Expertise also requires discipline. In a very competitive market, it can be easy to let underwriting discipline slide. Proper underwriting discipline ensures accurate assessment and pricing of unconventional risks. It also helps insurers maintain profitability, financial stability, and sustain their long-term commitment to the market.
  • Claims-handling expertise: Especially where hard-to-place risks are concerned, expert claims management can set an insurer apart. When a claim arises, it can be complex and require specialized expertise to assess and settle. Where risks are often more diverse and less predictable, a strong claims handling process helps insurers manage their own risk exposure and maintain financial stability – again so they are in the market for the long haul.
  • Responsiveness: Businesses turn to the E&S market to replace expiring coverage after failing to find a solution elsewhere. Time is of the essence. A strong insurer should offer timely support and answers to wholesale brokers and clients, understanding the urgency often required, where complex risks often demand swift and efficient responses.
  • Product diversity: The diverse risks present in the wholesale insurance market demand a wide array of products, including property, casualty, professional liability, and specialty lines. Insurers with expertise and capacity across these areas are highly valuable to the wholesale market.
  • Solutions and services beyond the policy: The cost of risk is rising. Growing frequency and severity of natural disasters, rising litigation and regulatory expenses, among other issues, contribute to higher insurance premiums and risk management costs for businesses. E&S insurers that offer access to risk management products and services help clients manage the total cost of risk as well as insurance costs are especially valuable to keeping complex risks in check.

The ability of an insurer to offer both admitted and non-admitted coverage can also be a significant advantage, as it provides greater flexibility and a wider range of options to clients. This dual capacity allows insurers to meet a broader spectrum of insurance needs.

A valuable option, not a last resort

In the past, the surplus lines market may have been perceived as a last resort for hard-to-place risks. That is no longer the case. Today, the E&S market is considered a viable and appealing option for businesses seeking underwriting flexibility that standard markets may not offer, particularly for new and emerging risks.

Businesses exploring this market have a range of options and must choose the best E&S partner to meet their needs. It’s important for them to understand that they are not just buying insurance; they are implementing customized risk management strategies to navigate today’s complex risk environment. &

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