Creative, Connected, Client-First: What Sets the 2025 Rising Stars Apart

The mark of a good broker isn’t in accolades or awards — though those are nice to have. It’s not even necessarily in how well they do their job — which is still an important aspect, one that shouldn’t be trivialized or overlooked.
What truly makes a broker stand above the noise is how they continuously place their clients’ concerns at the forefront of decision making. No two clients are alike, thus, a broker’s approach to addressing their individual needs must take that into account.
The 2025 Rising Stars, those Power Broker® winners and finalists under the age of 40, demonstrate this with each client interaction, each teachable moment they encounter. They’ve dedicated their time, knowledge, and insurance know-how to finding solutions that not only work for their clients but also help their businesses thrive.
“Clients are growing very quickly, very fast. They need a lot more support from their brokers and how they go about designing their programs, whether that’s trying to find the right TPA, the right counsel,” said Stanley Choi, 35, casualty claims advocate, Marsh, and a 2025 Technology Power Broker winner.
To keep up with client growth, and to continuously give their clients what they need to perform at the top of their game, brokers are becoming more and more knowledgeable in the industry and creative in the solutions they design.
Riskier and Riskier Business
Insurers and insureds seem to be facing a much more volatile risk landscape, including supply chain disruptions, geopolitical risks, the impact of climate change and more. As the go-between, brokers are tasked with finding new, better ways for clients to keep pace and grow.
Part of that growth is helping clients find risk transfer alternatives: “Some of my clients have chosen to take on much higher retentions and self-insured risk than I would have anticipated [prior to today’s risk landscape],” Choi said.
That in turn has brokers strategizing on how they can best work with clients to get ahead. In the real estate world, 2025 Power Broker winner Gabe Pelak, knows very well how growing risks impact his clients and how they plan to address this current environment.
“Our clients are facing a higher interest rate environment, which can make it difficult for deals to pencil,” said Pelak, 27, client executive, Gallagher. “With higher interest rates, our clients have a higher attention to detail when it comes to underwriting insurance into a deal. They want to understand the process a lot more; they want to be educated on insurance.”
Client education is a theme with this year’s Rising Stars. A Fine Arts Power Broker, Avery Hourihan, 32, assistant vice president, Aon/Huntington T. Block, sees the value in keeping her clients well educated on their growing risks.
“We’re doing more education with our clients than ever,” she said. For fine arts, education can mean a deeper understanding of art lending trends.
“We often see parties ask our clients to bear financial responsibility outside of what their insurance covers in situations that don’t call for it. For example, asking to be paid out a total loss for scratch that can easily be erased by a conservator,” Hourihan explained. “We educate our clients on red flag terms to look for in contracts, so they know when to come to us. We encourage them to negotiate. This helps our clients feel safe and confident doing business.”
All this education is done in an effort to keep clients thriving through some of today’s biggest challenges. The 2025 Rising Stars do not back down when things get hard; they have the difficult conversations. They keep pulse on growing risks.
Above all, they keep the client at the heart of what they do and keep them in the know when it comes to their risk profiles.
“As a result of the market and everything that has happened over the past five years [since COVID-19],” Pelak added, “[clients] want to understand the insurance process, and it’s incumbent on us to help them understand that.”
New Lessons Every Day
It’s not just clients being educated in today’s risky landscape. The 2025 Rising Stars are taking home a few lessons of their own.
“Ninety-nine percent of my job is understanding and advocating,” said Hourihan, “understanding clients’ individual goals, short term and long term, so that I can advocate better for them.”
“What I’ve learned through my career, is to always keep the best interest of the client in mind,” said Pelak. “Through that process, you learn to have difficult conversations with clients. But if you are going through these challenging moments with their best interests in mind, that can typically be felt on their side, and it results in the best outcome.”
Monica Adwani, 39, CEO, Breezy Seguros, and a 2025 Workers’ Comp Power Broker, said the lessons she’s learned have not only made her a better broker, but they have also made her clients stronger.
“The first lesson has been that we need to create relationships,” she said. “This is not a transaction; relationships are important.”
It doesn’t matter how big or small the client’s business is, the broker will always need to form a relationship with them and the people and products they service. Understanding a business goes beyond the here-and-now; it involves a full view of who the client is and what they do.
“I have developed a good ‘big picture’ way of assessing how a program should go and what’s best for a client and how they want to meet the needs of their claims program, with how they want to design it around the exposures that they’re currently having,” said Choi. That’s a skill that comes from listening to clients and reacting to the ways they want to grow.
Understanding the big picture, Hourihan added, “I’ve gotten more of a long-term and meta understanding of what my clients need. This helps gear how I answer their questions and position solutions.”
This breeds trust between client and broker, something that further drives relationships.
Creative and Confident
A good broker will also use their skills to find solutions that fit their clients’ needs. As mentioned, no two clients are alike, and a broker’s use of creativity can go a long way.
“Creativity is incredibly important. So is compromise and education. There are always conflicting stakeholders, risk tolerances and budgets,” said Hourihan. “My perspective is if the client is open with me, I can create a solution that best fits their needs.”
“It comes down to the way that a broker approaches a specific carrier. Using creativity through the submission process and how we’re tailoring a submission to a specific carrier can absolutely serve better results,” said Pelak.
Adwani, who works primarily with clients employing Latino workforces, said creativity stems beyond policy and solution. She interacts with injured workers and contractors regularly, however she knows it’s key to be creative in her communication: “I would say about 95% of my clients do not read email. They won’t answer phone calls… [but] they will mostly text. So how do I get to them? How can I get their attention and buy in?”
The dynamic has her branching out to messenger apps like WhatsApp, Facebook Messenger, and others.
“As brokers, we might want the client to adjust to the way we work, because that’s what’s easier for us. But when you think creatively and differently into adjusting yourself, your staff, your process, to the way the client is operating, that changes the entire game, and that’s why we’ve been able to kind of break some huge barriers within this community [we serve],” she said.
“In this risk environment,” added Choi, “there’s a lot of uncertainty, and we don’t know how things are going to play out in the future. We’re in a new environment. Creativity is 100% needed. Without it, we wouldn’t be able to address the kinds of risks or find the kinds of solutions that help clients.” &
The Class of 2025 Rising Stars