Business Owners Shift From Reacting to Risk to Planning Around It, Gallagher Survey Finds
Business owners across the U.S. are no longer treating major threats as isolated events to manage on the fly and instead are building sustained strategies around them, according to Gallagher’s 2026 Business Owners Survey, which polled 1,000 U.S. business owners about the challenges they face and how they are responding.
The survey also found that 76% of business owners say worries about their businesses are more likely to keep them up at night than personal matters such as family, underscoring the weight that commercial risk now carries in owners’ day-to-day lives.
The survey, now in its fourth year, identified three primary areas driving concern: supply chain disruption, weather and climate, and artificial intelligence and cyber threats. Across all three, owners reported treating risk as embedded in their operating environment rather than episodic.
Coverage Gaps Drive Demand for Expanded Insurance
Despite reporting broad existing coverage, business owners expressed a strong desire to add or expand multiple lines. Cyber coverage drew interest from 44% of respondents, up from 36% in 2025. Property insurance was close behind at 43%, up from 39% the prior year. Business owners’ policy coverage and flood insurance also saw notable increases in demand, rising to 38% and 36%, respectively, compared with 33% and 29% in 2025.
Gallagher noted that property insurance and cyber insurance were the only two coverage types that owners said they wanted to increase in 2025 that showed actual policy increases in 2026.
Business interruption coverage and product recall insurance appeared as new response options in this year’s survey, with 31% and 21% of owners expressing interest, respectively. Interest in several other lines declined compared with 2025. Employment practices liability fell to 28% from 31%, professional liability dropped to 27% from 34%, and directors and officers liability fell to 19% from 30%.
The reasons owners cited for wanting to expand coverage pointed to a concern about gaps: business owners reported worrying more than ever that their insurance would not cover a specific event or loss, the report said.
Claims Activity Dropped, but Large Losses Remain
Claims frequency and severity both fell in 2025. Sixty-five percent of respondents said they filed a business insurance claim during the year, down from 87% in 2024. Among those who did file a claim, 39% reported a claim of $25,000 or more, down from 73% in 2024.
In 2025 the most common claims were for property and cyber, each cited by 22% of respondents, followed by flood insurance (17%) and product liability insurance (16%). In 2024, the top claims were for property (29%), employment practices liability insurance (28%) and cyber and flood insurance, each at 27%.
Broader Concerns Persist Across the Business Environment
Beyond the three primary risk categories, the survey captured widespread anxiety on several other fronts. Geopolitical uncertainty continued to weigh on business owners, with 90% reporting they were at least somewhat concerned, consistent with the 91% who said the same in 2025.
Crime remained a top worry as well, with 92% of respondents expressing at least some concern, consistent with 93% in 2025. And talent pressures showed no sign of easing, with 91% of owners saying attracting and retaining employees was at least a somewhat significant concern.
Taken together, the survey’s findings reflect what Gallagher described as a deeper shift in how business owners approach risk. Rather than reacting to disruption, they are recalibrating around sustained exposure to trade uncertainty, cyber threats, and extreme weather, the report said.
View the full report here. &
