Brilliance in Focus: Marsh Risk 2026 Power Broker Jake Gussin

Human connections and working with dynamic businesses are a big part of why this Marsh Risk Power Broker loves his work.
By: | June 2, 2026

 

 

 

As part of covering the best brokers in the commercial insurance space, Risk & Insurance®, with the sponsorship of Philadelphia Insurance Companies, is expanding its coverage of Power Broker® winners and finalists with its Brilliance in Focus series.

Look for these expanded profiles on the Risk & Insurance website and in your social media feeds throughout the year. Here we speak to Jake Gussin, Senior Vice President, FINPRO Advisor, Marsh Risk and a 2026 Power Broker in the Consumer Products category.

Risk & Insurance: What drew you to working in this particular niche of the insurance industry?

Jake Gussin: I was drawn to the consumer products, (retail and restaurants) space because it sits at the intersection of so many aspects of business: brand, operations, customer experience, and risk. These businesses are incredibly dynamic—they operate at scale, move quickly, and face a wide range of exposures that can shift overnight based on economic conditions, consumer behavior, supply chain disruption, or reputational issues.

On top of that, they’re brands that many of us know and love, and often frequent every day. What I found especially compelling is that no two clients are exactly alike, even when they appear to be in the same industry. I’m genuinely energized by learning how my clients are winning consumers—what differentiates their brands, how they go to market, and how their business strategy shapes the risks they face. Sure, I work in insurance, but really, most days I feel like I work in whatever industry my clients work in.

R&I: How has the risk profile evolved for your clients in the time you’ve been working as a broker?

JG: The risk profile for clients in this space has become significantly broader and more interconnected. Earlier in my career, many conversations centered on more traditional risks, but as the world changes in at an exponential pace, our clients businesses are evolving, as are the risks that they face.

Supply chain volatility has become a major area of concern, particularly for companies with global sourcing, just-in-time inventory models, or concentrated manufacturing dependencies. Cyber risk has also moved to the forefront, especially as retailers and restaurants rely more heavily on digital platforms, payment systems, customer data, and interconnected technology. How our clients are leveraging AI is a topic we weren’t talking about when I first started, and now is interwoven into nearly all conversations we have.

At the same time, social inflation, nuclear verdicts, and a more challenging liability environment have changed how clients think about risk and program structure.

What’s changed most is that risk is no longer viewed in silos. Clients increasingly need integrated advice that connects insurance, operational resilience, and strategic decision-making. As a broker, that has required us to be more consultative, more analytical and more proactive in helping clients prepare for volatility rather than simply respond to it.

R&I: What is the single biggest misconception consumer product companies have about what their management liability policies?

JG: Oftentimes, management liability policies are the least familiar lines of insurance for our clients, particularly those that are privately held. Directors and Officers liability is quite sensitive as it focuses on protecting the executives of the company in the event they’re individually named in suits, and although these products aren’t always the leading line item in the total cost of risk, they’re certainly extremely valuable for the management team. While these exposures tend to be lower frequency claims events than property and casualty claims, they can be extremely complex, and candidly, very interesting.

R&I: What aspect of this work gives you the most personal fulfillment on a day to day basis?

JG: Working with people. You’ll often hear that insurance is a “people business” and that is no truer than in financial lines. I feel extremely fulfilled when working with clients who see the value in our consultation, and are pleased with the overall results. Aside from that, I just love eating at their restaurants! &

The R&I Editorial Team can be reached at [email protected].

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