Brilliance in Focus: 2025 Employee Benefits Power Broker Kimily Phu

As part of covering the best brokers in the commercial insurance space, Risk & Insurance®, with the sponsorship of Philadelphia Insurance Companies, is expanding its coverage of Power Broker® winners and finalists with its Brilliance in Focus series.
Look for these expanded profiles on the Risk & Insurance website and in your social media feeds throughout the year.
Here, we talk with Kimily Phu, Executive Benefit Consultant, Newfront, and a 2025 Employee Benefits Power Broker..
Risk & Insurance: What are some regulatory or economic trends that are heavily influencing the approach companies are taking in their management of employee benefits?
Kimiliy Phu: Among the many challenges employers face today, state-mandated benefits such as California’s SB 729 and the constant updates and enforcement of ACA compliance continue to trend as hot topics in 2025. Broader economic trends, including rising healthcare costs and inflation, are directly impacting renewals.
In response, companies are looking for creative ways to contain costs while still offering competitive benefits. This includes exploring self-funding and level-funding arrangements, leveraging captives, and adopting innovative plan design strategies. Employers are also evaluating point solutions and alternative care models to balance affordability with employee needs.
R&I: What do you consider the most challenging part of your job?
KP: Compliance can be complex, with many layers and moving parts. Recent developments such as the One Big Beautiful Bill (OBBB), including its dependent care FSA increase that could have unintended consequences for employees, illustrate how even well-meaning changes can create new compliance pitfalls. I feel fortunate that Newfront has one of the top ERISA attorneys, Brian Gilmore, who keeps us informed and well-prepared for any changes.
Beyond OBBB, keeping up with evolving ACA affordability thresholds, HSA and ICHRA changes, and annual notice requirements are all areas that require constant monitoring. Local mandates, like San Francisco’s updated Health Care Security Ordinance expenditure rates, add yet another layer of complexity for employers operating in multiple jurisdictions.
Having a trusted resource who can interpret these changes and anticipate their real-world impact allows us to stay proactive, guide our clients effectively, and ensure we don’t miss critical updates in a fast-moving regulatory environment.
R&I: What do you consider to be the most rewarding part of your job?
KP: I love helping my clients reach their goals, and I take great pride in seeing them succeed, not only in the eyes of their executive teams, but also among their employees. I consider myself an extension of my clients’ teams. Therefore, their success is my success.
What makes this especially rewarding is when we’re able to tackle a complex challenge together and see a real impact. For example, one client was struggling with rising healthcare renewal costs that threatened to limit their ability to invest in employee programs. By exploring a self-funded arrangement paired with targeted wellness initiatives, we were able to reduce their long-term spend while improving employee satisfaction. Seeing both the CFO and employees recognize the positive outcome reinforced why I do this work—because the right benefits strategy truly makes a difference at every level of an organization.
R&I: What is some advice you would give to a younger broker just breaking into the business?
KP: Build relationships and always act with integrity – always do the right thing for your client. The work will have ups and downs, but when you establish trust with your clients, you create long-term partnerships that will carry you through every stage of your career. I’d also remind new brokers that this is a relationship-driven business—listening more than you speak and being genuinely curious about your clients’ challenges will set you apart. Over time, the expertise and technical knowledge will come, but your reputation for trustworthiness and follow-through is what clients will remember most. &

