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WTW Broker Carol Spurlock Recognized as a 2024 Retail Power Broker

Topics: Retail

Carol Spurlock, Umbrella & Excess Liability Practice Leader, Southeast, WTW

Portrait of Carol Spurlock

Carol Spurlock
Umbrella & Excess Liability Practice Leader, Southeast
WTW, Atlanta

Carol Spurlock’s long-standing interest in “all things insurance” began in college, when she studied risk management and insurance. She continuously expands her knowledge of various industry segments, allowing her to take a multifaceted approach in being an expert in the field, which her clients appreciate.

“In a challenging market, WTW has repeatedly beat the market on renewals,” said Adam Smith, director of risk management at Weis Markets.

“At Weis Markets, we are very aware of our high retention and conduct our business accordingly. We are always asking our partners to share with us ways to improve our program.”

As part of the renewal strategy, Spurlock set up meetings with primary and excess carriers to demonstrate the commitment that Weis Markets has to minimizing losses. As part of this strategy, Weis Markets met carriers with a request to “tell us how we can be better to improve our risk profile.”

“The carriers were impressed by our safety programs, which significantly impacted their premium quotes. We not only beat the market but took savings on a renewal that was expected to be an increase,” Smith said. Spurlock has taken a similar approach to Weis Markets’ property policy, which has taken losses, so it has been very important to demonstrate Weis Markets’ loss control efforts.

“In doing so, we were able to keep the premium for this policy from getting away from us.”

All 2024 Power Broker Winners

2024 Retail Power Broker Winners and Finalists


What is a Power Broker?

A Risk & Insurance Power Broker® is an individual who stands out among their peers for the exceptional client work they have delivered over the past year. While brokers play many key roles in the insurance industry and risk profession, a Power Broker® award recognizes problem solving, customer service and industry knowledge.

Our goal is to broadly recognize and promote outstanding risk management and customer service among the brokerage community.

Who selects the winners?

Power Brokers are selected by risk managers based on the strength of the testimonials they provide to a team of 15 Risk & Insurance editors and writers.

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