2022 Workers’ Comp Power Broker Steve Love Shares Insurtech Insights and What Makes Brokering a Great Career

Steve Love, CEO of SolePro, shares his journey to a career in brokering and the origins of his Insurtech company.
By: | June 17, 2022

One of the knock-on effects of the pandemic is the way that it accelerated many trends that were just taking hold in workers’ comp, like telehealth and a greater emphasis on mental health and worker wellbeing. 

Brokers have had to pivot and adapt quickly in order to bring clients the right solutions at the right time. Steve Love, CEO, SolePro, is among six brokers honored as 2022 Workers’ Compensation Power Brokers for their achievements guiding clients through the new landscape.

Risk & Insurance® spoke with Love about his journey through the industry, the impact of the pandemic and how his company SolePro came to be. 

Risk & Insurance: What led you to a career in brokering? 

Steve Love: I studied psychology in school and decided it wasn’t for me.

My father worked in management for a large insurance company. I knew a lot of people in the business and they all looked like they were successful, so I said, “I can do this!”

R&I: What are the biggest differences you’ve seen in the way clients approach their workers’ compensation programs since the pandemic began? 

SL: The work-from-home issue is the biggest thing, and the precautions that are related for the persons who are coming into the office.

R&I: Can you tell us a little bit about SolePro? What was the genesis of this Insurtech platform for clients, what does it do and how has it aided clients since its inception? 

SL: SolePro — it is a fantastic solution to a big problem in writing small workers’ compensation. It is simple and very effective.

SoleX is a minimum premium policy coupled with a 24-hour accident policy. It’s immediate coverage with no wait, no midterm audits, no AR carrier changes — and all online. We can instantly translate to any language.

Solo I is owner controlled. It’s the same fast, easy online process that insureds can do on their phones.

Plus is a regular workers’ compensation [policy] for employers with employees in 43 states.

R&I: Who would you say have been some of your biggest mentors and why? 

SL: I’ve had many mentors, but an old friend of mine in the business once told me two things that I will never forget and have helped me out so much.

One, learn how to say “No.” Understand that you cannot do everything for everyone.

Two, do the worst things first — do the worst things you need to do that day first then it’s over and you don’t need to think about it any longer. Great advice.

R&I: What is a work achievement you are most proud of? 

SL: The work achievement I am most proud of? Easy. That tons of my employees have been with me 10, 15 and 20 years!

Without them, I could not have achieved much of anything.

R&I: What advice would you give to young entrants into the workers’ compensation brokering industry? 

SL: My advice to young entrants coming into the workers’ compensation brokering industry — Come on!

It is a great industry, and we need young people.

You can work in any segment you wish. If you like to fish or hunt, specialize in those programs. Develop relationships and have fun. The longer you stay, the better it gets! &


Read more about the 2022 Workers’ Compensation Power Broker winners and their techniques, interests and brokering prowess in Risk & Insurance‘s Q&A series.

Autumn Demberger is the content strategist at Risk & Insurance®. She can be reached at [email protected]

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