Risk Insider: Mark Watson

The Long Disruption

By: | October 23, 2017 • 3 min read
Mark Watson has served as President and CEO of Argo Group since 2000 and has been with the company since 1998, when it was Argonaut Group. He can be reached at [email protected]

Significant volumes of new capital now flow steadily from institutional and individual investors into the insurance industry. Some of this capital backs new entrants as they compete with legacy companies to disrupt the value chain and achieve greater returns than they might get elsewhere. Who will win?

When investors move their capital into insurance, the returns they expect are not high, just higher than the market average. Since investment returns have stayed near rock bottom for years, particularly in fixed income markets, any investment with expected returns of more than four or five percent looks good to the investors who supply the capital to new entrants.

This influx of funding with lower return hurdles has been disruptive in places and the disruption is irreversible, but change is nothing new to the insurance industry. Our industry has been rumbling for two decades. I first noticed individual investors in capital markets outside our industry moving into insurance back in the mid-nineties. Flush with cash and ambition, these entrepreneurs engineered a class of investments we now call catastrophe bonds. The capital flow into our industry has increased every year since. Twenty years later, it accounts for a significant amount of the industry’s catastrophic capacity.

Aggregate data does not yet beat deep domain expertise

What’s ahead? The steady stream of capital into insurance has produced over-capacity, which has in turn pushed margins down to historic lows as capitalists compete for the right to put their money to work. In some markets, the resulting margin pressures make it all but impossible for legacy businesses to generate a profit.

Will all-digital companies backed by billions of dollars of fresh investor capital shake up our industry even further? I don’t think so.

While they may be well funded, these new entrants are not having an easy time going it on their own, for three reasons. First, insurance is tough to underwrite without deep domain expertise. The aggregate data that disruptors in other industries tap into is not openly available in most corners of insurance, where much of the most prized data is proprietary.

The steady stream of capital into insurance has produced over-capacity, which has in turn pushed margins down to historic lows as capitalists compete for the right to put their money to work.

Even with artificial intelligence promising quantum leaps in risk modeling, the knowledge of what to look for and base decisions on resides within the corners of the industry where the true risk experts are. Second, the cost of acquiring customers directly can be in the hundreds of million of dollars. And third, ours is a fiercely regulated industry with mandatory requirements varying wildly from jurisdiction to jurisdiction. The only way a new entrant backed by even limitless capital could navigate that environment would be to partner with a company that knows the ropes.

The future belongs to the customer

Where is the greatest opportunity to be found during this shift? I believe judicious use of technology combined with existing insurance expertise is the path to continued growth. That means the future belongs to neither the legacy companies nor the start-ups with their fresh capital alone.

It belongs to partnerships between these two groups, marrying deep and broad insurance knowledge with digital expertise to bring capital closer to the risk, reduce the complexity of offerings, and deliver greater value to customers. As ever, the successful players will be those that meet customers’ needs best.

More from Risk & Insurance

More from Risk & Insurance

4 Companies That Rocked It by Treating Injured Workers as Equals; Not Adversaries

The 2018 Teddy Award winners built their programs around people, not claims, and offer proof that a worker-centric approach is a smarter way to operate.
By: | October 30, 2018 • 3 min read

Across the workers’ compensation industry, the concept of a worker advocacy model has been around for a while, but has only seen notable adoption in recent years.

Even among those not adopting a formal advocacy approach, mindsets are shifting. Formerly claims-centric programs are becoming worker-centric and it’s a win all around: better outcomes; greater productivity; safer, healthier employees and a stronger bottom line.

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That’s what you’ll see in this month’s issue of Risk & Insurance® when you read the profiles of the four recipients of the 2018 Theodore Roosevelt Workers’ Compensation and Disability Management Award, sponsored by PMA Companies. These four programs put workers front and center in everything they do.

“We were focused on building up a program with an eye on our partner experience. Cost was at the bottom of the list. Doing a better job by our partners was at the top,” said Steve Legg, director of risk management for Starbucks.

Starbucks put claims reporting in the hands of its partners, an exemplary act of trust. The coffee company also put itself in workers’ shoes to identify and remove points of friction.

That led to a call center run by Starbucks’ TPA and a dedicated telephonic case management team so that partners can speak to a live person without the frustration of ‘phone tag’ and unanswered questions.

“We were focused on building up a program with an eye on our partner experience. Cost was at the bottom of the list. Doing a better job by our partners was at the top.” — Steve Legg, director of risk management, Starbucks

Starbucks also implemented direct deposit for lost-time pay, eliminating stressful wait times for injured partners, and allowing them to focus on healing.

For Starbucks, as for all of the 2018 Teddy Award winners, the approach is netting measurable results. With higher partner satisfaction, it has seen a 50 percent decrease in litigation.

Teddy winner Main Line Health (MLH) adopted worker advocacy in a way that goes far beyond claims.

Employees who identify and report safety hazards can take credit for their actions by sending out a formal “Employee Safety Message” to nearly 11,000 mailboxes across the organization.

“The recognition is pretty cool,” said Steve Besack, system director, claims management and workers’ compensation for the health system.

MLH also takes a non-adversarial approach to workers with repeat injuries, seeing them as a resource for identifying areas of improvement.

“When you look at ‘repeat offenders’ in an unconventional way, they’re a great asset to the program, not a liability,” said Mike Miller, manager, workers’ compensation and employee safety for MLH.

Teddy winner Monmouth County, N.J. utilizes high-tech motion capture technology to reduce the chance of placing new hires in jobs that are likely to hurt them.

Monmouth County also adopted numerous wellness initiatives that help workers manage their weight and improve their wellbeing overall.

“You should see the looks on their faces when their cholesterol is down, they’ve lost weight and their blood sugar is better. We’ve had people lose 30 and 40 pounds,” said William McGuane, the county’s manager of benefits and workers’ compensation.

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Do these sound like minor program elements? The math says otherwise: Claims severity has plunged from $5.5 million in 2009 to $1.3 million in 2017.

At the University of Pennsylvania, putting workers first means getting out from behind the desk and finding out what each one of them is tasked with, day in, day out — and looking for ways to make each of those tasks safer.

Regular observations across the sprawling campus have resulted in a phenomenal number of process and equipment changes that seem simple on their own, but in combination have created a substantially safer, healthier campus and improved employee morale.

UPenn’s workers’ comp costs, in the seven-digit figures in 2009, have been virtually cut in half.

Risk & Insurance® is proud to honor the work of these four organizations. We hope their stories inspire other organizations to be true partners with the employees they depend on. &

Michelle Kerr is associate editor of Risk & Insurance. She can be reached at [email protected]