QBE’s Julie Minor Talks to Risk & Insurance

Dan Reynolds, the editor in chief of Risk & Insurance, recently interviewed Julie Minor, Global Head of Distribution for QBE. What follows is a transcript of that discussion, edited for length and clarity.
Risk & Insurance: Thanks for meeting with us Julie. What is your distribution philosophy at QBE and how do you approach working with different types of brokers?
Julie Minor: It’s a pleasure to meet with you, Dan. At QBE, our distribution philosophy is centered on streamlining our interactions with key brokerage partners. This approach includes working not only with global brokers but also engaging strategically with specialty retail brokers and the wholesale distribution channel.
Our distribution partners are incredibly important to us. The global brokers serve as valuable trading partners in all our markets, and the specialty broker model is particularly vital to us in the U.S. as we continue to develop our specialist brand.
Several of our trading partners mirror us on the brokerage side. These specialty brokers offer boutique services that complement our value proposition. Our wholesale strategy also plays a critical role by enabling local and regional brokers throughout the U.S., to access QBE capacity through channels with specialized expertise.
Wholesalers typically focus on specific industries or risk expertise, providing a great way for local and regional brokers to tap into QBE’s capacity. For us, prioritizing the wholesale brokerage side of the industry is key to our distribution strategy.
R&I: What traits do you look for in a distribution partner beyond specialty, scope, or size of the brokerage?
JM: There are several traits QBE looks for in a strategic trading partner. First and foremost, we look for brokers who value partnership and collaborating with insurers to address their customers’ risk issues while delivering an excellent service experience.
Secondly, it’s incredibly beneficial when brokers position themselves as trusted advisors to their clients. This involves the broker maintaining a strategic relationship with their customers, understanding their business risk profiles, goals, and objectives, and tailoring product offerings that deliver real value to the customer’s business.
Brokers with trusted advisor status help us to collectively differentiate ourselves and enhance the client’s experience. Lastly, we appreciate brokers who value not only the service excellence they provide to their clients but also the insurer’s role in delivering that same level of service. They are open to and confident in having a direct, three-party relationship that provides long-term value for all parties involved.
R&I: What are some examples of brokers effectively communicating QBE’s value proposition to their clients, and how does poor communication lead to missed opportunities?
JM: Brokers who are confident in QBE’s offerings, both our insurance products and the experience of working with us, truly make a difference. This is especially true when brokers have faced a challenging underwriting or claims experience with us and come out as even bigger fans than before.
These experiences give brokers tangible reasons to recommend QBE over other insurers to their clients. However, there are also missed opportunities that arise from poor communication. This occurs when brokers do not fully understand our value proposition or our appetite in growth areas.
Communication is the most critical aspect of the trading relationship. In my six months in this role, I’ve observed significant differences when visiting brokerage firms. It becomes clear when a broker does not understand our value proposition and risk appetite for particular customer segments, indicating missed opportunities with that trading partner.
As a distribution leader, I am committed to helping our team effectively articulate our appetite clearly and straightforwardly. This clarity gives our brokers confidence in communicating QBE’s value proposition to their customers.
R&I: What sectors or geographies are you focusing on to grow your distribution network?
JM: Here in North America, our distribution approach is evolving as we increasingly focus on our specialty model. We recently welcomed Lauren Finnis as our new North American distribution leader. Lauren’s primary focus is on building our distribution team in the US around our specialty model. Specifically, we are concentrating on establishing an E&S property division and expanding our financial lines and cyber business, both in retail and significantly in wholesale.
Our E&S property book will have limited distribution, predominantly focused on wholesale. We aim to be more intentional about building our relevance in the wholesale market. We already have established a strong presence in the specialty casualty business in the US, particularly in the wholesale market.
Additionally, we are investing in client engagement colleagues globally as part of our distribution team as we see the customer as a form of distribution itself, whether it’s through growing our relationships with existing customers or leveraging their ability to serve as a referral base within their networks or industries.
R&I: Is there anything else you’d like to share about your philosophy, approach, or position at QBE North America that our readers would benefit from knowing?
JM: I’ve had the opportunity to hit the ground running since joining QBE last year. The company’s culture is incredibly embracing, allowing me to quickly reach a point where I can effectively drive change and support business growth. It’s truly an exciting time to be at QBE. &