P&C Insurers Turn to Advanced Technology to Mitigate Emerging Risks

As insurers grapple with severe weather and emerging risks, advanced location intelligence offers solutions for the P&C industry, according to Nearmap.
By: | November 20, 2024
Flooded houses from hurricane Debby rainfall

Emerging risks, including severe weather events and cybersecurity threats, are outpacing traditional business processes in the U.S. property and casualty insurance industry, according to a report from Nearmap.

The report, based on a survey of senior decision-makers at U.S. P&C insurance companies, emphasizes the benefits of adopting advanced location intelligence technologies and AI-derived insights from aerial imagery to effectively manage these challenges and ensure future growth.

Severe weather events, inaccurate property assessments and rising fraud intersect with broader challenges like technology adoption and legacy IT infrastructure, according to the report.

Over two-thirds (69%) of industry professionals report that severe weather is causing significant disruptions to their businesses and the broader industry, the survey found.

Hurricanes Helene and Milton, which struck in 2024, serve as stark examples. Hurricane Helene caused at least $35 billion in estimated economic losses, while insured losses were at least $12 billion, according to Gallagher Re. AccuWeather estimated Hurricane Milton’s economic losses at between $160 and $180 billion, with industry estimates of insured losses of $36 billion.

“Every state is now a CAT state. Every carrier is now a CAT carrier,” stated Dave Tobias, GM of Insurance at Nearmap. “As I look forward, our industry must move quicker to adopt technology—not only to price risk more effectively, but to provide data and tools that help insureds become active partners in risk management.”

While climate change tops the list of concerns, P&C insurers are grappling with several other significant “blind spots” that pose risks to their operations. Cybersecurity leads these additional challenges, with 34% of industry professionals identifying it as a major concern. Privacy issues follow closely behind at 29%, while the ability to predict emerging risks and combat insurance fraud are tied at 28% and 26%, respectively.

The P&C insurance industry is not immune to broader economic pressures, the report states. Insurers are navigating a volatile economy and grappling with rising costs for property equipment. This economic uncertainty is compounded by the fact that rate increases are not expected to outpace inflation until 2026, putting additional strain on insurers’ profitability.

To address these multifaceted challenges, insurance companies must adopt innovative tools and processes that allow them to anticipate, manage, and mitigate risks more effectively, according to Nearmap.

Aerial imagery has emerged as a key tool in this technological transformation. Adoption is widespread, with 90% of companies utilizing both plane-based and drone-based imagery. This dual approach allows insurers to gather comprehensive visual data for risk assessment and claims processing. However, the use of drone imagery has raised privacy concerns among 59% of insurance professionals, highlighting the need for careful consideration of data collection methods.

Insurers who have embraced aerial imagery report numerous advantages. For 39% of companies, the technology simplifies policy decisions, enabling more accurate risk assessments. Customer satisfaction has increased for 38% of adopters, likely due to faster and more precise claims processing. Additionally, 35% of insurers have experienced cost and time savings, while 34% report increased underwriting accuracy and efficiency.

“Technology can allow insurers to insure low-risk homes in areas with frequent weather events, like wildfires or hailstorms, which they otherwise wouldn’t insure,” Tobias stated.

Despite the potential benefits of AI in analyzing aerial imagery, only 18% of P&C insurers currently leverage AI-derived insights. However, the industry recognizes the transformative potential of this technology, with 59% of professionals believing that AI will eventually power most P&C insurance operations.

The application of AI in risk assessment and pricing holds promise for both insurers and policyholders. Two-thirds of insurance professionals believe that new technologies can lower average costs by shifting higher premiums to high-risk consumers. This more precise approach to risk assessment could lead to more accurate and understandable policy terms and costs. As a result, customers may gain a clearer understanding of their coverage and pricing, potentially improving long-term retention rates.

Obtain the full report here. &

The R&I Editorial Team can be reached at [email protected].

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