Emily Fink Named as Chief Marketing Officer at Sedgwick

The latest hiring announcement in the insurance and risk management industry today.
By: | March 14, 2024

Sedgwick, a global provider of claims management and technology-enabled business solutions, announced the appointment of Emily Fink as its new chief marketing officer.

Sedgwick CEO Mike Arbour praised Fink’s appointment, stating, “Emily has impressive marketing experience and a track record of positioning global brands to form lasting and meaningful connections with new and loyal audiences. I’m confident her vision and proven leadership will strategically support our next phase of growth.”

Fink brings more than 20 years of marketing and brand management experience to Sedgwick, having held key roles at Liberty Mutual Insurance, Colgate Palmolive and Pfizer. Notably, she spent the last 11 years at Liberty Mutual, where she created the iconic mascots, LiMu Emu and Doug, and the “Liberty, Liberty, Liberty” jingle used in national advertising campaigns.

In her new role, Fink will be responsible for defining and implementing Sedgwick’s global marketing and communications vision and strategy.

“I have long been impressed by Sedgwick’s position as an innovator in the market and their colleagues’ vital work across the globe,” Fink said. “I look forward to leaning into the strengths of Sedgwick’s industry-leading brand and inspiring audiences around the world through enhanced engagement and growth.” &

The R&I Editorial Team can be reached at [email protected].

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