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Newfront Broker Kimily Phu Recognized as a 2025 Employee Benefits Power Broker

Kimily Phu, Executive Benefit Consultant, Newfront

Kimily Phu
Executive Benefit Consultant
Newfront, San Mateo, Calif.

Kimily Phu took over a new account and was faced with a concern from leadership that too many of its employees were declining health benefits, leading to the worry that employees were going uninsured due to high costs, missed deadlines or a lack of perceived value of employee benefits.

Phu also identified a knowledge gap among HR at different plants the client operated, which led to some employee confusion around benefits. She organized in-person open enrollment presentations at each distribution center.

By providing employees with both group and individual education at these sessions, she discovered that not all workers who waived benefits were uninsured, rather many had other sources of insurance through spouses, the Veterans Administration, or the state.

To solve the HR knowledge gap, Phu used a “train the trainer” approach to ensure HR managers could better support employees. Phu then led a benchmarking effort to ensure the company was offering plans at a competitive cost.

She validated the pricing was competitive within the company’s benchmark group, alleviating leadership’s concern. She identified cost-saving opportunities by carving out pharmacy services from the plan, saving the company $600,000 without causing any disruption to employee care or coverage.

Finally, she introduced a mobile app, enabling employees to access health care information, book appointments, and audit medical bills at their convenience.

All 2025 Power Broker Winners

2025 Employee Benefits Power Broker Winners


What is a Power Broker? 

A Risk & Insurance Power Broker® is an individual who stands out among their peers for the exceptional client work they have delivered over the past year. While brokers play many key roles in the insurance industry and risk profession, a Power Broker® award recognizes problem solving, customer service and industry knowledge. 

Our goal is to broadly recognize and promote outstanding risk management and customer service among the brokerage community. 

Who selects the winners? 

Power Brokers are selected by risk managers based on the strength of the testimonials they provide to a team of 15 Risk & Insurance editors and writers.

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