AI Investment Surges in Insurance, But ROI Questions Persist
Two-thirds of the $5.08 billion in annual insurtech funding in 2025 flowed to AI-focused companies, marking the most significant year for artificial intelligence in the insurance sector yet, though industry leaders caution that hype must be separated from realistic revenue generation, according to Gallagher Re’s Q4 Global InsurTech Report.
The insurtech investment landscape experienced a dramatic turnaround in 2025. After years of decline, annual funding rebounded 19.5% from 2024, driven largely by a fourth-quarter surge that saw $1.68 billion deployed across nearly 230 AI-focused deals. The fourth quarter alone generated the highest quarterly total since 2022, with more than 100 insurtech companies raising capital, according to the report.
The funding surge was particularly striking in property and casualty insurance insurtechs, which experienced a 34.9% increase in funding to $3.49 billion in 2025. This rebound was fueled by a near-doubling in mega-round deals, climbing to 11 deals from six, with five companies securing funding of $100 million or more, including CyberCube’s $180M growth equity round and ICEYE’s $174.81M Series E.
Geographic concentration intensified, with the U.S. capturing 55.74% of global insurtech deals—a gain of 5.16 percentage points from 2024. Silicon Valley-based insurtechs’ share particularly surged, rising from 8.72% to 16.12% of all global insurtech dealmaking.
Navigating the Return on Investment Paradox
Despite robust capital deployment, the insurance industry faces a fundamental challenge: translating efficiency gains into tangible profitability, Gallagher Re said. The so-called “return on investment paradox” describes a scenario where new technology frees up resources and time for employees but fails to provide clear direction on how to utilize those newly available resources. As a result, the report said, companies may experience efficiency improvements without corresponding gains in overall productivity.
This tension reflects broader uncertainty about whether AI will generate significant new revenue or merely provide an incrementally more efficient version of existing infrastructure. While big tech firms invested more than $1 trillion in data centers and AI infrastructure in 2025, the spectacular valuations of AI companies have outpaced their ability to generate proportional revenue, raising persistent questions about whether the sector is experiencing a bubble similar to the dot-com era, Gallagher Re noted.
The report emphasizes the importance of evaluating AI adoption at three distinct levels: the product offering, individual company performance, and industry-wide impact. Separating these considerations is essential for understanding where long-term value will emerge, particularly if AI fails to deliver some of the more ambitious promises within an 18-month timeframe, the report said.
Transforming Life and Health Insurance Through Advanced Data
Beyond funding dynamics, Gallagher Re’s report includes a look at how AI is reshaping the ways insurers assess and price life, accident and health coverage. The report identified three areas where AI demonstrates the greatest potential impact: biometric data from wearables, electronic health records, and genomic analysis.
Wearable adoption has accelerated dramatically, Gallagher Re said. Today, 44% of Americans own health-tracking devices that monitor metrics like sleep patterns and heart rate. insurtech companies such as dacadoo, HealthIQ and Lapetus are aggregating this diverse data and packaging it for underwriters, enabling more precise risk classification and pricing, the report said.
Electronic health records represent another significant opportunity. Hospital systems worldwide have invested heavily in patient data infrastructure, creating datasets that offer insights into how modern diseases affect communities. insurtech firms like Qrvey and Human API are helping carriers interpret and leverage this information for underwriting and product development.
Perhaps most transformatively, genomic analysis allows insurers to assess mortality probabilities and disease susceptibility at the molecular level, according to the report. Companies such as FOXO Technologies use genetic data to quantify insured individuals’ health profiles, potentially redirecting focus from penalties for aging populations toward risk mitigation through behavioral change and more accurate pricing of understood conditions.
Obtain the full report here. &

