Novella Appoints Sarah Bourdeau Head of Growth

Novella, an AI-powered wholesale insurance broker, has appointed Sarah Bourdeau as head of growth.

“Very few people spend a whole career inside an industry and can still see what’s broken,” said Novella Founder and CEO Max Kane. “Sarah Bourdeau is one of those people. She’s spent more than 20 years bringing insurance products to market but still deeply understands where distribution is broken. I’m excited to welcome her as Novella’s head of growth to help fix wholesale.”

Bourdeau brings more than two decades of experience across the insurance distribution landscape, including E&S, Programs, and digital and traditional retail brokered business. Most recently, she served as Head of New Partnerships at Obsidian Insurance, working closely with MGAs and wholesalers to bring capacity to market. Prior to that, she led distribution at Hiscox USA.

In her new role, Bourdeau will expand Novella’s independent agent distribution network — which already counts 10% of independent agents as appointed partners — and grow the company’s presence among national retail brokerages. The appointment follows Novella’s $21 million Series A raise in May. &