Insurance Industry Navigating Economic, Technological and Customer Changes

The insurance industry globally is navigating a number of claims challenges, driven by a perfect storm of economic volatility, climate change, technological advancements, and evolving customer expectations, according to a report by Gallagher Bassett.
These forces are reshaping the operational landscape for insurers, influencing everything from strategic decision-making to resource allocation, according to the survey of 200 carriers, underwriting agencies and managing general agents across North America, the United Kingdom, Australia, and New Zealand.
Data and cybersecurity risks have emerged as the primary concern of insurers, with 45% of North American respondents and 44% of global respondents citing this as their top challenge. Close behind is the issue of premium affordability and insurability, worrying 44% of North American respondents and 42% of their global counterparts. Rounding out the top three is the ever-present specter of increasing market competition, a challenge acknowledged by 37% of insurers across all regions.
The financial health of insurance carriers is under strain due to two key factors, according to the report. First, the industry is witnessing a sharp rise in settlement costs for litigated claims. This trend is particularly pronounced globally, with 54% of carriers reporting higher settlement expenses, while 43% of North American insurers are experiencing this cost surge.
Second, the burden of legacy claims continues to weigh heavily on profitability. An overwhelming 76% of global carriers and 71% of North American insurers identify these long-standing claims as a major obstacle to organizational efficiency and financial performance.
Strategic Responses to Market Challenges
In response to current market pressures, insurance carriers are implementing a range of strategic measures to offset rising claims costs and maintain profitability, Gallagher Bassett found. The most widespread approach is increasing premium rates, with 57% of carriers globally and 55% in North America adopting this strategy.
Beyond rate hikes, insurers are focusing on tightening their underwriting guidelines, particularly in North America where 49% of carriers have implemented stricter criteria. This approach allows for more precise risk assessment and pricing, helping to maintain a balanced portfolio in challenging market conditions.
Additionally, 47% of carriers worldwide are strengthening their claims management processes. This enhancement enables insurers to better handle the complexities of modern claims, potentially reducing costs and improving efficiency in claims resolution, the report noted.
Carriers are adapting their claims resolution strategies to address emerging challenges. A significant trend is the increased use of alternative dispute resolution methods, with 51% of carriers globally and 48% in North America turning to these approaches.
Some insurers are taking innovative approaches to litigation, such as utilizing mediation to resolve disputes before they reach jury trials or agreeing on high/low brackets for jury verdicts to reduce financial uncertainty, according to the report. These strategies aim to expedite claims settlement while controlling costs in an increasingly litigious environment.
In North America, 35% of carriers are partnering with third-party claims administrators to manage the growing challenges posed by legacy claims.
Talent Retention Solutions
Labor shortages also are having an effect across the insurance landscape, impacting growth potential and claims management efficiency. This issue is particularly acute in the health insurance sector, where increased workloads and occupational hazards are exacerbating the problem, the report noted. Some 72% of global carriers and 66% of North American insurers reported that labor shortages are moderately to significantly impacting their ability to grow and manage claims effectively.
Recognizing the critical role of skilled professionals in navigating market challenges, insurance carriers are prioritizing talent retention and attraction. Globally, 60% of insurers are focusing on enhancing employee benefits as their primary strategy to attract and retain skilled talent. This approach acknowledges the competitive labor market and the need to offer compelling compensation packages.
In North America, the leading strategy for talent retention is offering flexible work arrangements, with 61% of carriers adopting this approach. This trend reflects a growing emphasis on work-life balance and the changing expectations of the workforce in the wake of recent global events.
Technology and Environmental Adaptations
In the face of evolving challenges, insurance carriers are increasingly turning to cutting-edge technologies to streamline operations and enhance efficiency. Generative AI has emerged as a game-changer in claims resolution, with 63% of North American carriers now leveraging this technology — a significant increase from previous years, according to the report. Globally, the adoption rate stands at 55%, indicating a widespread recognition of AI’s potential to transform claims management processes.
Fraud detection remains a critical concern for insurers, and technology is proving to be a valuable ally in this battle. Over half of both global and North American survey respondents report utilizing generative AI to identify fraudulent activities.
As climate change continues to drive more frequent and severe weather events, insurers are adapting their strategies to meet these new challenges head-on, Gallagher Bassett reported. A significant 81% of global carriers are adjusting their resource management strategies to better handle climate-related events, particularly during downtimes between catastrophic incidents.
In North America, the response to climate change is taking on a more nuanced approach. While 58% of carriers report moderate shifts in resource management, 15% are making significant moves toward flexible, scalable resource models. This percentage is higher than the global average of 13%, indicating that North American insurers are at the forefront of developing adaptable solutions to climate-related challenges.
The importance of workforce flexibility in addressing climate change impacts cannot be overstated. Half of the surveyed North American carriers are focusing on cross-training employees, enabling them to respond more effectively to a variety of climate-related claims and scenarios.
Looking ahead, insurers anticipate that climate trends will necessitate changes in their clients’ approach to risk management. Globally, 57% of carriers expect their clients to make adjustments to insurance coverage and risk assessments in response to evolving climate patterns. This shift underscores the far-reaching implications of climate change on the insurance industry and its customers.
View the full Gallagher Bassett report here. &