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WTW Broker Peter Locher Recognized as a 2025 Retail Power Broker

Topics: Retail

Peter Locher, Head of Casualty Retail & Distribution Industry, WTW

Peter Locher
Head of Casualty Retail & Distribution Industry
WTW, Philadelphia

For Jay Enloe, vice president of risk management at O’Reilly Auto Parts, working with a broker who is creative, knowledgeable and responsive is paramount when developing risk management solutions that will help a company’s bottom line.

Peter Locher at WTW fits that bill. Enloe has have worked with Locher for a number of years and he has presented multiple creative options for O’Reilly Auto Parts’ consideration during the time that they have worked with him.

“As the broker on our primary casualty program, Peter has been very effective at identifying and recommending the appropriate retention level while optimizing the attachment point for our umbrella/excess liability program,” Enloe said.

“In addition to optimizing our traditional primary casualty program, Peter has brought us multiple alternative risk financing concepts for our consideration. He is always looking for new and creative ways to optimize our risk transfer program.”

Locher is always accessible and available, regardless of whether it is within normal business hours. He is quick at responding and always provides quality direction.

“Peter also is extremely knowledgeable about not only the operations of my organization, but also the retail/wholesale industry,” Enloe said. “Additionally, he has great relationships with and is very respected by the insurance carriers that we work with as well as with the other key players in the primary casualty space.”

All 2025 Power Broker Winners

2025 Retail Power Broker Winners and Finalists


What is a Power Broker? 

A Risk & Insurance Power Broker® is an individual who stands out among their peers for the exceptional client work they have delivered over the past year. While brokers play many key roles in the insurance industry and risk profession, a Power Broker® award recognizes problem solving, customer service and industry knowledge. 

Our goal is to broadly recognize and promote outstanding risk management and customer service among the brokerage community. 

Who selects the winners? 

Power Brokers are selected by risk managers based on the strength of the testimonials they provide to a team of 15 Risk & Insurance editors and writers. 

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