IOA Broker Max McKay Recognized as a 2025 Employee Benefits Power Broker
Max McKay, Employee Benefits Consultant, IOA

Max McKay
Employee Benefits Consultant
IOA, Jacksonville, Fla.
Max McKay stepped up to help a client manage a significant challenge with its health care captive after it attempted to terminate the contract mid-term. This would have burdened the client with an additional $1 million in claim liabilities.
McKay worked with an attorney to help the client ensure the captive met its contractual obligations through the end of the plan year and provided concierge-level service for the client as the captive decreased its offerings.
This included ensuring all claims were processed accurately and promptly, which far exceeded the typical scope of services. Another growing client recently made several acquisitions. McKay acted as a member of his client’s HR department, analyzing potential red flags, guiding transition planning, and assessing the financial impacts of each M&A.
Throughout this, McKay also prepared the client for its upcoming transition to a self-funded model, which is a 2025 initiative. By ensuring every decision was data-driven and aligned with the client’s goal, McKay reinforced his commitment to supporting its growth while ensuring stability for the workforce.
A third client struggled with employee communications. McKay modernized its communication methods, added SMS campaigns, and included virtual enrollment. New multilingual channels simplified reaching decentralized employees. He became an extension of the client’s HR team, working with employees to resolve issues.
2025 Employee Benefits Power Broker Winners
A Risk & Insurance Power Broker® is an individual who stands out among their peers for the exceptional client work they have delivered over the past year. While brokers play many key roles in the insurance industry and risk profession, a Power Broker® award recognizes problem solving, customer service and industry knowledge.
Our goal is to broadly recognize and promote outstanding risk management and customer service among the brokerage community.
Who selects the winners?
Power Brokers are selected by risk managers based on the strength of the testimonials they provide to a team of 15 Risk & Insurance editors and writers.