IMA Broker Sophie Bird Recognized as a 2026 Real Estate Power Broker
Sophie Bird, SVP, Commercial Lines, IMA Financial Group

Sophie Bird
SVP, Commercial Lines
IMA Financial Group, New York
Sophie Bird didn’t plan to step into a frontline sales role so quickly, but when the sudden death of her team leader forced an unexpected acceleration, Bird became the face clients depended on. Overnight, she was reassuring boards, protecting long-standing relationships, and navigating a volatile New York habitational insurance market where premiums were rising 20 to 30% a year. The shift required resilience, empathy, and a new mindset, moving from service to strategic growth, while still delivering exceptional care.
That service-focused approach has become Bird’s signature, especially for small property owners who often feel overwhelmed by complex insurance decisions. For Bird, education is empowerment, and she takes the time to explain how insurers evaluate risk, what boards can control, and how smart risk mitigation can change outcomes. Alice Hogan, board president of a small condominium building in New York City, said that while other buildings saw umbrella premiums climb sharply, Bird helped their co-op reduce premiums by 62% and then 65% in consecutive years, and secure a place in one of the last remaining risk purchasing programs.
“Sophie took the time to educate us, and we are passing on the learnings to our shareholders,” Hogan said.
She added the building recently underwent a façade renovation and “Sophie’s input on insurance requirements for a major construction project resulted in our choosing a different, better-insured contractor who did an excellent job.”
2026 Real Estate Power Broker Winners and Finalists

What is a Power Broker?
A Risk & Insurance Power Broker® is an individual who stands out among their peers for the exceptional client work they have delivered over the past year. While brokers play many key roles in the insurance industry and risk profession, a Power Broker® award recognizes problem solving, customer service and industry knowledge.
Our goal is to broadly recognize and promote outstanding risk management and customer service among the brokerage community.
Who selects the winners?
Power Brokers are selected by risk managers based on the strength of the testimonials they provide to a team of 15 Risk & Insurance editors and writers.

