Legal Trends

5 Reasons Why Juries Are Awarding Billion-Dollar Verdicts

Emotion and trust play a big role in how a jury rules in personal injury and liability cases.
By: | June 11, 2018 • 5 min read

Described as being part of a “lottery mentality” trend,  jury awards are reaching into the tens of millions — and even billions — of dollars for personal injury and liability lawsuits.


Just look at some of the payouts from recent verdicts:

$35 million was awarded to a quadriplegic man battling his insurance company after being hit by a drunk driver.

$1 billion was awarded in a record verdict by a 12-person Georgia-jury to a young rape victim.

$150 billion was awarded in damages to the family of a child who was horrifically burned.

These awards are “hollow victories” in that they will likely be lowered by a trial or appellate court. However, they set a tone for how trial-by-jury can go if a case progresses to that stage.

1. Jurors’ distrust in big corporations and their lawyers can lead to vengeful verdicts.

Kristin McMahon, chief claims officer, North American Specialty, Global Risk Solutions, Liberty Mutual Insurance

The very divisiveness of a big corporation-versus-the-individual case is driven by anger. There’s a perception rooted within the jury that a corporation has only one goal in mind: money.

“The majority of our jurors believe corporations are unethical and will do anything to maximize a profit. There’s a mistrust in the companies [the defense] works for, whether it’s a health care facility, an energy plant. Corporations are deemed part of the ‘privileged elite,’ ” said Kristin McMahon, chief claims officer, North American Specialty, Global Risk Solutions, Liberty Mutual Insurance.

But this distrust isn’t just for the defense and the corporations they represent; jurors’ skepticism runs deep for the plaintiff’s attorney, too. In fact, jurors are frequently doubling the award amount requested by the plaintiff’s attorney at trial to “be sure the injured are taken care of,” said McMahon.

“It’s more of a lottery mentality rooted in distrust of corporate America. How else do you explain jurors returning with awards of $50 million, when the plaintiff’s counsel only asked for an award of $25 million? Jurors are endorsing a political philosophy of ‘populism,’ supporting the rights and power of the people in their struggle against a privileged elite, which is how the defendants are often viewed.”

Social media, she added, plays into that distrust on both sides: “We live in a world of ‘fake news.’ That plays into distrust across the board.”

2. Attention spans are shorter, leading to jurors paying less attention to lengthy testimonies and complex explanations.

The average attention span of a healthy adult is anywhere from 10 to 20 minutes. That same adult’s reading level, on average, will be equal to that of a 7th or 8th grader.

This is not conducive to the current way cases are presented, with lengthy arguments and extensive medical presentations from the defense’s physicians and experts.

“Seasoned trial counsel can no longer rely on the same playbook, providing the jurors with days of expert technical testimony regarding the science supporting their defense,” McMahon said.

And young folks aren’t invested in the trial testimony  for the long-haul.

“I think we’re in a transition period. [The defense’s] strategy has to change to appeal to the younger millennial generation jury pool and employ videos, graphics and virtual reenactment of the accident scene as part of the defense.”

3. Social media changes how millennial jurors view the court system.

There are 82 million millennials in the U.S., noted McMahon.

“One Millennial Poll suggests that only 19 percent agree that most people can be trusted. That’s a low number.”

Younger jurors tend to distrust corporations more. And while there are no concrete studies to show why this might be, McMahon said it’s important to note that “people 30 and under grew up in a different world of technology and world view, with a profound mistrust of the government.”

“Only 19 percent [of millennials] agree that most people can be trusted. That’s a low number.” — Kristin McMahon, head of claims, North American specialty, global risk solutions, Liberty Mutual Insurance

They began their formative years right around the time of the 9/11 attacks. They were the first generation introduced to new technologies that connected them with the rest of the world instantly. Again, social media plays a role in how these jurors approach their decision making.

Media in general can aid in that mistrust for corporate entities. One lawyer observed that “having had smartphones and Google at their fingertips from a relatively early age, many [Millennials] actively keep up with social, economic and political issues.

“They know how to leverage all this information for a purpose; indeed, their passion and social media resourcefulness can turn a small movement into a considerable force.”

4. Emotional stories impact the way a jury thinks.

Imagine an adult being wheeled into a courtroom with a cast on their leg and a brace around their neck. Now imagine the same scenario, only a child is the one facing these hardships.

Who the plaintiff is can influence how a jury might rule. Likeable plaintiffs, ones who have a good family and are relatable, see positive results. Emotion plays an important part in how the jury responds.


In one recent example, a baby was injured after swallowing a small battery. His parents called for paramedics, and when they arrived, they told the mother her baby would simply pass the object. Unfortunately, the battery corroded and destroyed the lining in the baby’s esophagus, resulting in multiple surgeries and a three-month stay at the hospital.

The jury awarded the family $475,000.

5. Jurors are asked to look at every case with a ‘What if it were me?’ attitude, influencing how they seek justice.

Juries are more inclined to side with someone who is like them, someone who is, in a way, the “little guy.” Any wrongdoing on the part of the defense is considered enough proof for a jury to award the plaintiff.

The RAND Corporation published a study, “Trends in Civil Jury Verdicts,” which looked at data from 15 different jurisdictions and compared the verdicts across their geographical location, populations, race, household income and growth.

It concluded that “jury verdicts influence the behavior of users of the civil justice system by helping to value future disputes and creating legal precedents … Juries decide cases totaling billions of dollars annually, and jury decisions set standards that influence social behavior.”

As more juries side with the plaintiff during personal injury suits, a precedent is set. Justice is served when an injured party wins out, even when the defense did the right thing.

McMahon gave a perfect example: cases of sepsis. Sepsis is a fast-moving infection that leads to organ failure. In some cases, health care providers can save the lives of advanced sepsis patients by administering high dose vasopressors to ensure heart and lung function remain intact.

“Unfortunately, saving major organs comes at a price as the blood flow may be restricted to one’s limbs, causing them to become gangrenous. Thus, many sepsis patients need to have one or more limbs amputated, which ultimately leads to lawsuits challenging timeliness and treatment of the sepsis,” she said.

“Even if the hospital has done everything right — the [plaintiff’s attorney] plays on the survival instincts of the jury and may attack a deviation in the standard of care that had no impact on the treatment of the particular patient by focusing on outcomes ‘if it were you, what would you want to happen.’ ” said McMahon. &

Autumn Heisler is digital producer and staff writer at Risk & Insurance. She can be reached at [email protected]

More from Risk & Insurance

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Risk Management

The Profession: Curt Gross

This director of risk management sees cyber, IP and reputation risks as evolving threats, but more formal education may make emerging risk professionals better prepared.
By: | June 1, 2018 • 4 min read

R&I: What was your first job?

My first non-professional job was working at Burger King in high school. I learned some valuable life lessons there.

R&I: How did you come to work in risk management?

After taking some accounting classes in high school, I originally thought I wanted to be an accountant. After working on a few Widgets Inc. projects in college, I figured out that wasn’t what I really wanted to do. Risk management found me. The rest is history. Looking back, I am pleased with how things worked out.

R&I: What is the risk management community doing right?


I think we do a nice job on post graduate education. I think the ARM and CPCU designations give credibility to the profession. Plus, formal college risk management degrees are becoming more popular these days. I know The University of Akron just launched a new risk management bachelor’s program in the fall of 2017 within the business school.

R&I: What could the risk management community be doing a better job of?

I think we could do a better job with streamlining certificates of insurance or, better yet, evaluating if they are even necessary. It just seems to me that there is a significant amount of time and expense around generating certificates. There has to be a more efficient way.

R&I: What was the best location and year for the RIMS conference and why?

Selfishly, I prefer a destination with a direct flight when possible. RIMS does a nice job of selecting various locations throughout the country. It is a big job to successfully pull off a conference of that size.

Curt Gross, Director of Risk Management, Parker Hannifin Corp.

R&I: What’s been the biggest change in the risk management and insurance industry since you’ve been in it?

Definitely the change in nontraditional property & casualty exposures such as intellectual property and reputational risk. Those exposures existed way back when but in different ways. As computer networks become more and more connected and news travels at a more rapid pace, it just amplifies these types of exposures. Sometimes we have to think like the perpetrator, which can be difficult to do.

R&I: What emerging commercial risk most concerns you?

I hate to sound cliché — it’s quite the buzz these days — but I would have to say cyber. It’s such a complex risk involving nontraditional players and motives. Definitely a challenging exposure to get your arms around. Unfortunately, I don’t think we’ll really know the true exposure until there is more claim development.

R&I: What insurance carrier do you have the highest opinion of?


Our captive insurance company. I’ve been fortunate to work for several companies with a captive, each one with a different operating objective. I view a captive as an essential tool for a successful risk management program.

R&I: Who is your mentor and why?

I can’t point to just one. I have and continue to be lucky to work for really good managers throughout my career. Each one has taken the time and interest to develop me as a professional. I certainly haven’t arrived yet and welcome feedback to continue to try to be the best I can be every day.

R&I: What have you accomplished that you are proudest of?

I would like to think I have and continue to bring meaningful value to my company. However, I would have to say my family is my proudest accomplishment.

R&I: What is your favorite book or movie?

Favorite movie is definitely “Good Will Hunting.”

R&I: What’s the best restaurant you’ve ever eaten at?

Tough question to narrow down. If my wife ran a restaurant, it would be hers. We try to have dinner as a family as much as possible. If I had to pick one restaurant though, I would say Fire Food & Drink in Cleveland, Ohio. Chef Katz is a culinary genius.

R&I: What is the most unusual/interesting place you have ever visited?

The Grand Canyon. It is just so vast. A close second is Stonehenge.

R&I: What is the riskiest activity you ever engaged in?


A few, actually. Up until a few years ago, I owned a sport bike (motorcycle). Of course, I wore the proper gear, took a safety course and read a motorcycle safety book. Also, I have taken a few laps in a NASCAR [race car] around Daytona International Speedway at 180 mph. Most recently, trying to ride my daughter’s skateboard.

R&I: If the world has a modern hero, who is it and why?

The Dalai Lama. A world full of compassion, tolerance and patience and free of discrimination, racism and violence, while perhaps idealistic, sounds like a wonderful place to me.

R&I: What about this work do you find the most fulfilling or rewarding?

I really enjoy the company I work for and my role, because I get the opportunity to work with various functions. For example, while mostly finance, I get to interact with legal, human resources, employee health and safety, to name a few.

R&I: What do your friends and family think you do?

I asked my son. He said, “Risk management and insurance.” (He’s had the benefit of bring-your-kid-to-work day.)

Katie Dwyer is an associate editor at Risk & Insurance®. She can be reached at [email protected]