2024 Theo Award Winner: Virginia Automobile Dealers Association
The Virginia Automobile Dealers Association Group Self-Insurance Association (VADA-GSIA) provides workers’ compensation insurance and services to over 400 car and truck dealerships throughout Virginia, covering 20,000 employees. Facing diverse safety hazards across parts shops, service centers, sales floors and offices, VADA-GSIA developed an innovative workplace safety program in partnership with PMA Management Corp.
Tackling the Problem
VADA-GSIA’s approach focused on creating cost-effective, easy-to-implement safety measures that dealerships would embrace. A risk management steering committee led the charge, spearheaded by Brenda Daugherty, risk control consultant with PMA Management Corp. The program blended new technology-driven initiatives with personal relationships and one-on-one communication.
“When I began managing the association in 2012, there was a perception among our members that workers’ compensation was simply a cost of doing business,” said Michael Allen, executive vice president & GSIA executive manager. “They viewed our risk audits, which we conducted annually for members with a scheduled credit required by the bureau and every two years for other members, as punitive.
“To change that perception, we hired a lead risk auditor who had been a controller in an automobile dealership for over a decade. Her unique ability to connect with people helped technicians feel comfortable discussing their shortcomings openly. We also emphasized that our safety and risk programs were not punitive but rather value-added, highlighting the potential costs of OSHA violations to encourage compliance.“
A key initiative addressed strains from heavy lifting in service centers. After analyzing accident data and conducting ergonomic assessments, VADA-GSIA identified an affordable solution: tire hangers costing under $100 each. The association secured a grant to supply hangers to members and provide training, resulting in a 30% decrease in tire handling injuries since 2019.
“Wheels and tires have gotten much heavier over the years,” Allen said. “We came up with the idea of tire hangers that attach to lifts, allowing technicians to avoid lifting and squatting. We won an award from our reinsurer, matched it, and bought a tire hanger for every dealership. The key was letting people try it voluntarily.”
To reduce slip, trip and fall incidents, VADA-GSIA launched a discounted anti-slip shoe program. While the shoes were important, the focus on the issue proved even more impactful. The association distributed colorful promotional flyers and encouraged dealerships to post them in break rooms. This simple yet effective approach led to a 44% decrease in slip, trip and fall frequency from 2019 to 2023.
Recognizing substance abuse as a widespread societal issue, VADA-GSIA developed a web-based Reasonable Suspicion Program. This 15-minute training session teaches managers how to identify and address workers under the influence of marijuana or alcohol.
A customized safety and reporting app allowed dealership employees to quickly report injuries, safety hazards, and conduct automated safety checks. This technology enabled faster claims filing and more efficient hazard resolution.
VADA-GSIA also emphasized the importance of returning injured workers to work as soon as safely possible. They developed a robust stay-at-work program that included detailed job descriptions with physical requirements and a bank of alternative jobs.
Success to Build On
VADA-GSIA’s comprehensive approach has yielded impressive results. Since 2018, the association has seen a remarkable decrease in workers’ compensation claims, a decrease in medical-only frequency, and a sharp drop in lost-time frequency rate.
“Getting buy-in is a key hurdle when implementing safety programs,” Allen said. “When a new service manager comes in, they tend to be focused on productivity as they try to make a good impression in their new role. As a result, safety meetings can fall by the wayside. It becomes an education process to help new managers understand the importance of regularly reminding technicians and salespeople about safety, even if they’re not teaching them anything new.
“We use tragic accidents as examples to emphasize the importance of following basic safety steps,” he continued. “Every technician has been through safety training on dealing with lifts, vehicles, jack stands, and transmission stands. The goal of safety meetings is to remind them of what they already know, and keep safety at the forefront of their minds.”
The program’s success extends beyond statistics. For example, when a 20-year service writer suffered a traumatic injury and could no longer navigate the car lot, he was transitioned to a role in the dealer’s customer communications area, allowing him to continue his career while sharing his knowledge and experience with other employees.
Organization: Virginia Automobile Dealers Association * Location: Richmond, VA * Category: At-Large * Number of Employees: 20,000
By creating safer working environments and advancing employees’ health and well-being, VADA-GSIA has developed a winning formula that protects workers while delivering significant value to its members. The association’s collaborative approach and industry-specific strategies serve as a model for addressing workplace safety challenges in the automotive industry
“It really is about the team,” said Allen. “Don Hall, our Administrator, gives us the flexibility to try new things, to change things, to take risks. I pull people from various organizations together in order to generate new ideas that might reduce claims.
“Our Risk Auditors bring real-world experience that helps us decide which have the best chance of success and the best way to implement those ideas,” he said. “And, as a team, we decide whether an idea is successful or not, whether we continue with it. Start, stop, continue.”
Allen added, aptly, “It’s like an automobile, you need all the parts in order for it to operate properly. You need the drive train, steering, and brakes. Without all of them you’re not going anywhere or you’re going to crash.” &
The Theo Award celebrates its inaugural year, honoring 31 workers’ compensation programs for their excellence and service to workers across the nation. To learn more about the award and amazing qualities each winner possesses, visit here.