Oakbridge Insurance’s Joseph Willis Finds Opportunity in the Construction Sector’s Challenges

“Relationships are certainly important, but how well you serve your customer and help them solve their problems is how your level of success is defined.”
By: | October 10, 2024

Come see the Stars! As part of our ongoing coverage of the best brokers in the commercial insurance space, Risk & Insurance®, with the sponsorship of Philadelphia Insurance, is expanding its coverage of the Rising Stars, those brokers who represent the next wave of insurance brokering talent.

Look for these expanded profiles on the Risk & Insurance website and in your social media feeds throughout the year.

For this edition, we spoke with Joseph Willis, principal at Oakbridge Insurance and a 2024 Construction Power Broker.

Risk & Insurance: In which commercial lines are your clients struggling to put together adequate coverage? 

Joseph Willis: The property market continues to be a challenge given the condition of the overall economy. Inflation, material cost and carrier profitability play primary roles in the hard market, and we are seeing this greatly impact carrier capacity.

Commercial auto also remains a hurdle for contractors with larger fleets, partially due to the similar economic woes of the property markets. The big question is, how do we deal with the potential for record-high settlements if we find ourselves in an at-fault auto accident? With commercial fleets, this can be especially troubling for business operators who know that having the company name on the side of a truck means you have a target on your back. These cases serve as a reminder of the importance of a comprehensive fleet safety and management program, which can position business owners to build a defense. If you can’t provide a defense, you have to settle.

R&I: On the claims side, what’s working well and what’s not? 

JW: Claims management can make or break the relationship with a client, since, of course, this is the most basic function of the transaction they entered in the first place.

Most commercial insurance buyers present similar basic requirements: appropriate settlement amounts delivered in a timely manner. Easier said than done, given the complexity many claims situations can evolve into.

We are finding that the key to a positive claims experience for our clients is having a dedicated team of professionals that can consistently deliver on this regardless of the situation. Having the right people with advanced knowledge and diverse experience in the claims space is imperative.

R&I: Where do you see generative artificial intelligence making a difference in your team’s work? 

JW: Being able to predictably model and make decisions based on historic trends is huge in any business. Artificial intelligence is changing the way we approach risk, giving us the ability to predict an outcome with more confidence.

AI is already playing a role in how carriers underwrite business, as well as helping insurance buyers deal with their risk based on performance data. I see the role of AI growing in our teams work as we continue to learn how to use it to our clients advantage.

R&I: What advice would you give to a younger person that is seeking to break into this industry? 

JW: The brokerage market is as tough to break into now as it has ever been, but is equally rich with opportunity for those willing to take on the challenge. The ever-expanding service capabilities of firms combined with mass consolidation in the M&A market creates an environment of stiffening competition where earning market share can be a hard-fought battle.

The simple key to success in this business is to have a well-defined and repeatable process that delivers results for your clients. Relationships are certainly important, but how well you serve your customer and help them solve their problems is how your level of success is defined. &

The R&I Editorial Team can be reached at [email protected].

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