Power Broker
Power Broker Overview
What is a Power Broker?
Our goal is to broadly recognize and promote outstanding risk management and customer service among the brokerage community. Therefore, we don’t select a single winner but instead recognize four to six winners in different industry categories.
Who selects the winners?
A Power Broker® is selected based upon the strength of client testimonials. Risk & Insurance® editors and writers collect and choose the most compelling testimonials based on the award criteria.
What criteria are used to select winners?
It is very important to note that Power Broker® is focused on recent accomplishments. Certainly the below criteria could be demonstrated through the arc of an entire career, but for this program we strive to highlight recent challenges and solutions. This approach is utilized for the benefit of our readers who most value learning about challenges and solutions to current problems. The criteria are:
- Risk Solution (50%): What specific challenge did a client face and how did the applicant/nominee solve that problem?
- Customer Service (25%): Does the applicant/nominee demonstrate a commitment to primarily serve the interests of their clients?
- Industry Knowledge (25%): Is the applicant/nominee committed to mastering the industry category they work in?
The focus is on the individual broker
Creativity and problem solving are critical success factors independent of firm or account size. Therefore, neither the size of a broker’s firm nor the size of an account is an important criteria for the Power Broker® program. We strongly encourage all brokers to apply.
Nomination process
Applications/nominations (referred to below as simply “applications”) are accepted from any source including a client, insurer, brokerage firm, service provider or individual broker. In the interest of maintaining a level playing field, Risk & Insurance® will accept no more than 100 Power Broker® applications from any one firm or its subsidiaries. Since the client testimonial is most important for judging, the source of the application does not impact an applicant’s chance of winning.
We require an application form to be completed in order to capture profile information, an overview of the problem/solution and client contact information. Provide enough information to give our editors an overview of you and your accomplishment but don’t feel compelled to write overly long responses. Think concise and factual.
Important Note Regarding Confidentiality: Please avoid including any information in the application or nomination form that you would not be comfortable seeing in print. While we will make every effort to handle sensitive information with care, please be aware of the following:
- Client References: References listed in the application and contacted by judges may choose to speak on or off the record. This applies to the client’s name, company name, and any other identifying details.
- Other Information: All other information provided in the application will be considered on the record unless you explicitly state otherwise.
We appreciate your understanding and cooperation in protecting both your privacy and the integrity of the process.
Judging process
Judges consisting of Risk & Insurance® editors and/or writers are appointed for each industry category. All of the applications in a category are first reviewed by the judges to provide an overview of the field and to ensure that the applications are complete. Client references listed on the applications are then contacted and interviewed.
A summary of the interview along with an evaluation form is completed by the judge performing the interview. Once all interviews are complete, the judging team meets to review all the interviews and evaluations. The four to six brokers that received the strongest client referrals based on the award criteria are named a Power Broker®.
Rising Star Designation
Power Broker® winners and finalists who are under 40 years old (39 or younger as of the the winner publication date in February) are highlighted in the annual “Rising Star” section. Designees are determined based on the DOB listed on the Power Broker® application. No additional application is needed to apply for this designation.
Publication
Winners are announced in the January/February print issue of Risk & Insurance®. The information is also posted on the Risk & Insurance® website, enewsletter, web digital edition and iPad/iPhone Apps. A profile highlighting each Power Broker’s accomplishments along with a head-shot is presented by industry category.
Award Packages
A few weeks after the winners are announced, each Power Broker® receives a package with a copy of the print issue, an award plaque and additional information.
Download the 2025 Logo Usage Agreement and PR Statement.
2026 Application Deadline: October 17, 2025
2026 Winner Announcement Date: Late February 2026.