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Willis Towers Watson Broker Brian Baker Recognized as a 2019 At Large Power Broker

Topics: At-Large

Brian Baker, CPCU, ARM
Complex Casualty Broker
Willis Towers Watson, Atlanta

Brian Baker, Complex Casualty Broker, Willis Towers Watson

Auto liability is one of the toughest markets in insurance right now.

Escalating loss deterioration across the industry has resulted in consecutive years of rate increases.

However, Brian Baker has been at the forefront of helping his clients leverage their strong loss history to secure lower retentions at affordable premiums.

Using in-depth loss analysis and his market contacts, he enabled his client First Data, a financial services firm, to eliminate its $250,000 deductible in return for a nominal rate increase on its auto liability program.

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Baker also helped another client, banking holding company SunTrust Banks, to lower the limit of its fronted primary policy by $1 million with no increase in premium, retaining its loss volatility, collateral requirement and exposure to major retained losses.

Lisa Echols, first vice president, insurance risk management at SunTrust, said: “Brian is never satisfied with what could be the final response from the underwriters. He will always go back to ask one more time, even if we are pleased with the result.”

Another of his big wins was for cable company HSN, with Baker managing to secure the release of an additional $589,000 of its collateral.

He also helped it to reduce the premium in its umbrella program and used the saving to pay for the $1 million limit increase on its primary auto liability program.

All 2019 Power Broker Winners 

2019 At Large Power Broker Winners and Finalists


What is a Power Broker?

A Risk & Insurance Power Broker® is an individual who stands out among their peers for the exceptional client work they delivered over the past year. While brokers play many key roles in the insurance industry and risk profession, a Power Broker® award recognizes problem solving, customer service and industry knowledge.

Our goal is to broadly recognize and promote outstanding risk management and customer service among the brokerage community.

Who selects the winners?

Power Brokers are selected by Risk Managers based on the strength of the testimonials they provide to a team of 15 Risk & Insurance editors and writers.

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