2024 Theo Award Winner: Worldwide TechServices Inc.
When Bill Martin joined Worldwide TechServices in 2012, the company faced challenges across its on-site IT management, repair and field services divisions, with injury rates causing concern. The company identified gaps in training as one of the root causes many injuries, from improper lifting techniques to unsafe driving and using proper fall protection.
Tackling the Problem
Martin, the company’s safety manager, spearheaded a comprehensive safety overhaul, focusing on training and building a culture of safety throughout the organization. In 2015, he convinced management to launch a safety awareness campaign centered around task-specific safety videos and in-house training programs.
After analyzing common injuries, Martin produced over 100 different safety videos tailored to specific work roles and responsibilities. For example, a video filmed in the server room addressed stretch and back injuries for on-site technicians. For field operations, Martin created multi-part video series on ladder use, fall protection, van driver training and personal protective equipment usage.
“When I was a technician at a previous company, the videos were always just canned, off the shelf. Some of the material was relevant, but a large chunk didn’t relate to what we did,” he said.
“I wanted to make videos specific to the exact tasks our employees do, using their tools and vehicles. They’d pay more attention, because it’s stuff they actually use, not generic content. Luckily, there was good buy-in from management, and they agreed.”
Martin enlisted the help of a videographer friend and began the process of surveying technicians to find out what information they needed most. They not only requested a lot of basics, like ladder safety and fall protection, but also asked for content specific to their roles and equipment.
The next step was casting the videos. Martin brought techs from around the country to the company’s Massachusetts main office.
“All our videos feature actual employees, no paid actors,” said Martin. Not only did the techs have a blast, but the videos were an even bigger hit as employees enjoyed watching their friends onscreen.
“The technicians liked how things were filmed from their perspective,” he said. “We covered everything safety-related but also made the videos entertaining. It took about three to six months to see some changes, but once we had a library of about 80 videos, our accident rates started coming down consistently.“
Martin wanted the video library to be accessible via smartphone in high definition, so he found a learning management system provider to create a simple keyword search system.
“Most of them do satellite work and work on rooftops, so they don’t have time to pull out a laptop. So if they need to know how to set up a ladder in a four-to-one ratio, they just type ‘four to one’ into the phone and get a short video explaining it.”
These videos became mandatory viewing for all technicians and part of new employee onboarding. Since implementation, these safety courses have been completed 1.95 million times.
Another unique feature of Worldwide TechServices’ program is its intense four-week, in-person training program for field technicians who are flown to Massachusetts and put up in a hotel while attending daily training at the main office. The first two weeks are focused on safety, followed by technical and customer service training.
“Everything we do is backed up by hands-on training, like ladder & fall protection training using a mock roof,” said Martin. “After the month, they go home for a few days and then spend two weeks in the field with an on-the-job trainer. We have 12 trainers across the country who mentor new hires, applying classroom knowledge to the field.”
Martin also introduced several other key initiatives, which included mandatory agility testing for new and existing employees, motor vehicle background checks, and a mentorship program that pairs new hires with experienced technicians.
Success to Build On
Worldwide TechServices’ innovative efforts have yielded impressive results in workplace safety and workers’ compensation outcomes. The company’s workers’ comp mod rate dropped by 42% since COVID.
The company has fostered a strong culture of safety by tying safety competency to performance management and requiring all employees to undergo training at least three times each year. Field site visits have become a priority, with anonymous, unscheduled evaluations and incentives for perfect safety scores.
Organization: Worldwide TechServices Inc. * Location: North Billerica, MA * Number of Employees: 1,000 * Category: At-Large
Martin is focused on continuous improvement improvements, with plan to update the video series to reflect newer equipment. In addition, a post-COVID dash camera program is being revived.
Through these comprehensive efforts, Worldwide TechServices has transformed its approach to workplace safety as well as its culture, significantly reducing injuries and costs while fostering an environment where safety is a top priority for all employees. &
The Theo Award celebrates its inaugural year, honoring 31 workers’ compensation programs for their excellence and service to workers across the nation. To learn more about the award and amazing qualities each winner possesses, visit here.