2014 Power Broker

Gaming and Hospitality

The Show Must Go On

Marlene Benoit Vice President Marsh, Las Vegas

Marlene Benoit
Vice President
Marsh, Las Vegas

Events and promotions usually fall outside the scope of general liability policies and can demand some very unique coverage.

Marlene Benoit, a vice president at Marsh, has helped clients hold weekend-long concerts with overnight camping, sponsor death-defying stunts at the Indy 500, and host a Survivor-esque competition on a tropical island.

Policies for event cancellation, weather and prize indemnity insurance are all necessary to ensure smooth sailing.

“She really helps me a lot with weather insurance, group sales and pyrotechnics with group shows,” said Veronica Fuentes, risk manager at the M Resort in Las Vegas. “I look to her for help with special shows including tightrope walkers, pyrotechnics and other liabilities including ‘act of God’ possibilities. She’ll send me three bids for everything I ask for.”

Sixteen years in the events and promotions space, including marketing experience, have helped Benoit identify what coverage terms are crucial and how organizations can best plan events for increased revenue and minimized risk.

Timeliness also matters should an event encounter any last-minute changes. Holly Delinski, vice president of the corporate executive financial department at Edelman, called Benoit’s responsiveness “reassuring.”

“Marlene is always willing to find the best solution possible to our insurance-related situations in the timeliest manner possible,” Delinski said.

Going the Extra Mile

Reiner Braun, CPCU Managing Director Marsh, Los Angeles

Reiner Braun, CPCU
Managing Director
Marsh, Los Angeles

It’s easy to be proactive when business is going well, but digging out of a hole can box brokers into survival mode, fighting against premium increases rather than searching for better, more cost-efficient solutions.

Reiner Braun, managing director and senior client advisor at Marsh, had to be creative for a client with an adverse loss history, broadening coverage for minimum cost. He did so by creating two separately sized primary layers and a larger excess program, allowing the client to take advantage of increased competition in the excess market.

Braun has also helped clients expand, sometimes changing the company’s risk profile dramatically. One hotel chain, for example, added a new coastal property to the program right at the beginning of windstorm season. On short notice, Braun had to attract a large number of underwriters to accept the heightened risk.

Finding underwriter support is not always easy. The hospitality sector faces unique insurance challenges, such as a transactional business model, dependency on lenders, and exposure to natural catastrophes such as windstorm, earthquake and flood.

Lisa Campanaro, COO and executive vice president of Raleigh Enterprises, praised Braun’s willingness to go the extra mile. Other clients also praised his availability and work ethic.

“He’s on everybody’s speed dial,” Campanaro said.

Gourmet Service for Gourmet Food

Denton Christner, CIC Vice President BayRisk, Alameda, Calif.

Denton Christner, CIC
Vice President
BayRisk, Alameda, Calif.

Gourmet food trucks have been rising in popularity, giving hopeful restaurateurs a chance to get into the business without the cost and risk of opening a storefront location. But the niche is chronically underinsured. Denton Christner, vice president of BayRisk Insurance Brokers and founder of InsureMyFoodTruck.com, sought to fill the gap.

By mid-2012, he helped build a program addressing risks specific to food truck operations, incorporating loss of business income coverage, equipment breakdown and spoilage. Christner and his team now serve more than 400 mobile food vendors in multiple states. His website receives between 60 and 125 quote requests per month and has so far attracted almost 8,000 unique visitors.

Much of the site’s success grew from social media promotion and interaction. Christner connected with clients on Facebook or Twitter before meeting them in person to learn about them socially, which builds a stronger bond. Clients also were served quickly — getting full policies, certificates and identification cards within 48 hours — thanks to the company’s digital platform.

“On his website, he has a spot where you sign in and fill in the blanks and within 24 hours you get a certificate for endorsing another insurance for the day, which some locations require,” said Alan Jong, president of Slightly Skewed, a food truck in Sacramento, Calif. “The 24-hour turnaround is a great solution because sometimes I’ll get a call asking me to bring my truck down to a location in two days.”

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Bringing a Fresh Take on Client Service

There may be no better example of the innovation and fresh air the insurance industry craves than the work Denny Christner has done with BayRisk. By insuring hundreds of gourmet food trucks, Christner has not only displayed a sharp eye for new business, but has helped to cover a sector of the economy that speaks to new generations. If insurance is an enabler of commerce, then Christner is an enabler of good taste.

He also breaks the mold by using modern channels of communication with his clients: Facebook, Twitter and Instagram. Promoting and advocating for his always-on-the-go customers via social media speaks to his ability to adapt traditional business models to modern demands. That demonstrates a level of media savvy not typically seen from seasoned brokers.

And Christner is also serving the insurance industry and the economy in other ways. He has served on the Young Brokers & Agents Committee of Independent Insurance Agents and Brokers of California and chaired that committee in 2011. In that leadership position, he hosted events geared to younger agents that encouraged them to discuss their progress and offer mutual support. Christner has also accepted a board position with the IIABCal in 2014.

“I continually engage young professionals and those entering the workforce to consider an insurance profession,” Christner said, calling the field personally rewarding, but often overlooked by young talent.

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Dominating D&O Challenges

Anne Corona Managing Director Aon, San Francisco

Anne Corona
Managing Director
Aon, San Francisco

Renewal time can often weigh down the workload and demand extra creativity from brokers, but completely restructuring a program with new insurers within 60 days is quite a unique challenge. That’s what Anne Corona, managing director at Aon, did for one Fortune 100 company.

The client wanted to overhaul its D&O program to eliminate some coverages and increase its total limits by more than 20 percent, while switching to insurers with better credit quality.

In a challenging marketplace, she was able to create a more efficient program with fewer insurers and reduce the company’s premium by 20 percent despite that significant increase in total limits. The new program was also more tax compliant and included an improved international risk transfer strategy.

“Anne partnered effectively with our team to rethink the program in the context of our unique goals and objectives. The result was outstanding,” said Robert Gordan, assistant treasurer, Insurance division, at Chevron Corp.

Other clients also value her knowledge of the D&O marketplace and high level of honest, open communication.

“I’ve worked with her for about a year and a half now, and I find her very professional. There are a lot of brokers who can do the wining and dining, but she’s always been very professional and very knowledgeable about the coverages,” said Maila Aganon, director, Risk and Insurance, for Caesars Entertainment Corp.

Thinking Ahead and Enabling Growth

Angela Giunto Senior Vice President Aon, Denver

Angela Giunto
Senior Vice President
Aon, Denver

Growth is good. But it also presents risk management challenges in terms of taking on greater assets and more liability. In the past year, Diamond Resorts International Inc. increased its portfolio by 30 percent, acquired two companies, and went public.

Angela Giunto, senior vice president and AE leader for Aon, was there to make sure every transition went smoothly. By working with the companies prior to them being acquired, she was able to roll policies into Diamond’s existing programs with no gaps, and ensured a seamless renewal as the company went public.

That kind of diligence allows businesses to take advantage of opportunities and flourish.

The hospitality industry can be daunting to insurers, one client said, but Giunto has educated the marketplace about the exposures.

“She has to creatively market our program to entice carriers to work with us so we’re not at the mercy of their prices,” the client said. “Carriers are glad they stuck with us. They price us differently now.”

Giunto’s legal background also works to her advantage when it comes to client service. She will ask to see major contracts in early draft stages, which allows her to proactively make suggestions on coverage or indemnification.

“She’s very forward-thinking” said Nusrat Andersen, vice president, enterprise risk management for Diamond Resorts. “The creativity and solutions she offers us are for needs today, which she had identified and brought to our attention over 24 months ago.”

Keeping Costs Down

Sean Murphy, AAI, ARM Account Executive Arthur J. Gallagher, Houston

Sean Murphy, AAI, ARM
Account Executive
Arthur J. Gallagher, Houston

When a hotel with more than 10,000 rooms wanted to reduce their liability exposure at the property level, Sean Murphy came up with a creative approach. He and his team put together an “Accident Investigation Briefcase” consisting of a camera, standardized forms, a ruler and caution tape, among other items. The kit was distributed to 50 locations and helped to reduce the company’s exposure through consistent use.

Drawing on underwriter relationships built over a career solely devoted to the hospitality sector has also given Murphy an advantage in negotiating better deals for his customers.

“We had a large loss at one of our properties and it was occurring around the same time as our property insurance renewal, so understandably some of the underwriters from our insurance providers were a little skittish about what that could potentially do to their ratios,” said Matt Partridge, vice president of finance for Pebblebrook Hotel Trust.

“Sean and his team came up with a creative structure that allowed us to complete the renewal with only a nominal increase, when we otherwise would have experienced a 10 to 15 percent year-over-year increase,” he said.

“We’re a demanding company. We call all hours of the day, on weekends,” said Bob Provost, president for Murphy’s client, Provost & Associates. “And he’s always been responsive. He’s very customer service oriented.”

Despite having clients on both coasts, Murphy makes it a priority to respond to any issues or questions within 24 hours.

More from Risk & Insurance

More from Risk & Insurance

Risk Manager Focus

Better Together

Risk managers reveal what they value in their brokers.
By: | June 1, 2017 • 11 min read

Michael K. Sheehan, (left) Managing Director, Marsh and Grant Barkey, Director of Risk Management, Motivate International Inc.

Ask a broker what they can do for you and they will tell you. But let’s ask the risk manager.

What do risk managers really need in a broker? And what do the best brokers do to help risk managers succeed in their jobs?

Chet Porembski, system vice president and deputy general counsel, OhioHealth Corp.

Risk managers say it’s a broker who helps them look knowledgeable and prepared to their bosses. It’s someone who sweeps in like a superhero with an ingenious solution to a difficult problem.

Risk managers want to see brokers bring forth better products year after year. They want a broker who shows up at renewal time with new ideas, not just a rubber stamp.

Great brokers embed with the risk management team and learn everything they can about the company and its leaders. They help risk managers prepare and keep tabs throughout the year on changes at the organization with an eye towards planning the future.

“There’s the broker that sees themselves as just a hired ‘vendor,’ or I should say, somebody that basically just does the job at hand,” said Chet Porembski, system vice president and deputy general counsel at OhioHealth Corp.

“And then there’s the broker that views themselves very much as a business partner.  They truly bring added value to the relationship.”

These brokers look at the tough issues the risk manager is facing and bring in the resources to try to help their client in ways even the client might not have thought about yet. They also do advanced planning that makes the risk manager’s job easier when a problem arises.

“That’s the kind of broker I want.” Porembski said.

And that’s the kind of broker many risk managers need more than ever.

“The only way that the relationship is going to be successful is if you build a tremendous amount of trust.” — Frances Clark, director of risk management and insurance, Sentara Healthcare

That’s because risk managers are under increasing pressure these days. They carry more weight as corporations shrink their departments to cut costs.

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Climate change, cyber threats and geopolitical shifts are turning what were once unthinkable losses into risks that are almost commonplace. And this is all happening in an under-insured risk environment, according a study by PwC entitled Broking 2020: Leading from the Front in a New Era of Risk.

Thankfully there are good brokers out there, risk managers say, who can bring more value to a client today than ever before and help ease that fear.

Brokers — the traditional intermediary in the risk transfer chain — do in fact have a tangible and growing role in developing viable and innovative solutions for the risk manager, according to PwC’s study.

They are the “global risk facilitation leaders.”

“[Whatever] organizations are doing in the short term — be this dealing with market instability or just going about day to-day business — they need to be looking at how to keep pace with the sweeping social, technological, economic, environmental and political (STEEP) developments that are transforming the world,” PwC said in the report.

Advisors That Are Getting It Done

Cyber risks are just one growing challenge that all organizations grapple with.

Frances Clark, director of risk management and insurance at Sentara Healthcare, remembers when her broker first suggested that she hold a leadership tabletop cyber drill.

Clark said her broker kept saying, “I know this is going to be a painful experience, but you are going to come out so much better in the long run.”

Frances Clark, director of risk management and insurance, Sentara Healthcare

Her broker was right, and went so far as to help arrange a system-wide drill that included representatives from the legal, finance, security, communications, marketing and medical teams.

They reviewed the many ways a cyber attack can happen and then practiced a response.

“We benefitted greatly from that exercise,” Clark said.

When Doctors on Demand developed a telemedicine app to offer mental health services through mobile devices, the company ran up against insurance limitations across state lines. All states require that the physician giving the advice be licensed in the same state where the patient is located.

The concern was for patient encounters where the patient actually crossed state boundaries during the encounter, due to the utilization of a mobile phone. The patient may have started with a properly licensed physician in the original state, but then crossed into a neighboring state where the physician was not licensed.

Larry Hansard, a regional managing director at Arthur J. Gallagher & Co., and a 2017 Power Broker®, worked to secure medical professional liability coverage without the traditional licensure exclusions placed on medical professionals by insurance carriers.

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The initiative he helped develop actually changes how health care can be delivered to patients. It allows the emerging telemedicine sector to now offer services around the world.

Two-thirds of the risk managers in the PwC Broker 2020 survey labeled their brokers as “trusted advisors.” But the same survey found that some participants see their broker as more of a straightforward service provider rather than as a source for solutions.

The survey results indicate there is plenty of room for brokers to bring more value to clients.

OhioHealth’s brokers meet each year with OhioHealth’s risk management team to review insurance coverages.  And when the health system holds quarterly risk management retreats, the brokers attend. They bring with them education and insights on a broad range of topics, from property insurance markets to cyber solutions.

Porembski’s brokers also collaborate with the risk managers when there’s an upcoming presentation on risk issues to senior management. Sometimes the brokers help prepare the presentation, he said.

“We end up looking exceptionally good to our senior leaders and our board,” he said.

Involving the broker in interactions with leaders outside the traditional risk management team has benefits beyond selling products, he said. It extends the relationship circle.

Clark tries not to think of her brokers as outside vendors just providing a service. She wants them to be as committed and knowledgeable about the organization as she is.

“The only way that the relationship is going to be successful is if you build a tremendous amount of trust,” Clark said.

“You have to be completely open and honest about everything, no matter how bad it is, or how bad it may look to the market or underwriters.”

“Once you establish that trusting relationship, I think everything else falls into place,” she adds.

Sentara underwent significant growth recently, acquiring five hospitals in about six years. The expansion required a vast amount of integration on insurance programs and a merger of risk management departments and claims.

Clark said her brokers rolled up their sleeves and expertly navigated her through the consolidation.

“I can’t reiterate enough how most risk managers don’t know how to deal with an M&A unless you’ve gone through it.”

She said she wouldn’t have been able to manage the risk of the mergers without her broker’s counsel.

Grading the Broker

Mike Lubben, director of global risk management at Henry Crown & Co. in Chicago, sets standard expectations of his insurance brokers: know the exposures, understand how a risk manager has to sell ideas internally and understand the urgency of requests.

He lets his brokers know his expectations with regular report cards, complete with letter grades. And he isn’t shy about giving out Fs.

  • How did the broker service the EPLI coverage?
  • Did the broker provide expertise and coverage analysis?
  • Was there anything creative?
  • Did the broker recommend new endorsements based on the previous exposure?
  • Did the broker recommend any risk mitigation programs?
  • How well did he communicate and help with presentations?

“A good broker will think this is fantastic,” Lubben said.

This method starts the conversation. It helps Lubben establish long relationships with some stellar brokers.  But if the broker misses the mark, Lubben can have a talk with them about ways to do better in the future. Some brokers he has sent away.

Recently a broker failed on what Lubben calls “blocking and tackling,” the basics like returning phone calls within one day and responding promptly to emails.

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Lubben gave him an “F” on those subjects and told him why. The broker still didn’t improve his game and was eventually replaced.

For many people, insurance can seem very routine from renewal to renewal. But a really good broker will break from routine and come back with some kind of enhancement or improvement.

If the renewal is flat with no change in premium, then Clark says she’ll ask, “What are you going to do for me this year?”

The best brokers are always striving for better, she said.

“Without the brokering community, you would be hard pressed to do your job. I really appreciate what the brokers do, they bring a level of expertise that we can’t possibly have on all lines of coverage.” — Mike Lubben, director of global risk management at Henry Crown & Co.

Motivate International Inc., which operates more than half of the bike share fleets in North America, went through a recent renewal.

Their broker, Marsh, explored more than 10 options with different strategies and programs. In the end, after all of that, they decided the expiring coverage was the best fit.

“Those exercises are very valuable for risk managers,” said Grant Barkey, Motivate’s director of risk management.

“As an innovative company committed to delivering best-in-class services, we believe thorough exploration leads to informed decision-making.”

A good broker understands that a company’s day-to-day operations and a highly effective risk management program have implications for what type of policy should be procured, he said.

Brokers need to partner with risk managers to figure out what those options are, and what the markets are saying and then succinctly relay the information to management.
They also need to have the tact and curiosity to inquire about future plans and figure out what resources might be needed to better serve their client.

When PwC surveyed risk managers, most put their insurance carriers and industry groups ahead of their brokers as the primary source of cyber and supply chain risk solutions; yet these areas are still cited as risk managers’ top concerns.

“Becoming the go-to partners for developing and coordinating innovative and effective solutions in these priority risk areas is at the heart of the commercial opportunity for brokers.” PwC said in its report.

“Yet, our survey suggests that these are important areas where brokers are falling short of the market’s demands and therefore need to adapt.

For example, less than a third of respondents are very satisfied with brokers’ analytical and modelling services across a range of areas.”

When participants were asked how their brokers could be more efficient, respondents put risk analysis at the top of PwC’s survey list. Significantly, more than a third also cited ‘big data’ analysis.

Finding the Right Fit

Paul Kim, Co-CBO of U.S. Retail at Aon Risk Solutions, helps match brokers to risk managers. He keeps in mind that insurance companies tend to sell product, while the clients are looking to manage risks. The right broker assists in mapping risks to existing products and also customizing broad solutions, he said.

“The risk manager’s job has become more complex in the current environment, but there are so many tools available for those individuals to make better informed decisions that truly help protect the overall risk profile of their companies,” Kim said.

Paul Kim, Co-CBO of U.S. Retail, Aon Risk Solutions

That’s why finding the right broker should be first and foremost, he said. Look for an individual with strong industry knowledge, product expertise and market relationships. A strong broker is able to effectively communicate what the risk manager’s goals are to the marketplace to be able to execute and achieve those goals.

“Not every broker can do that,” Kim said.

“Not every broker is the right broker.”

PwC said those brokers who quickly master the art and science of identifying ambiguous threats and then mobilize a broad private/public stakeholder pool to economically manage those risks over time will pull ahead of their competition.

“We’re really generalist,” Lubben said.

“Without the brokering community, you would be hard pressed to do your job. I really appreciate what the brokers do, they bring a level of expertise that we can’t possibly have on all lines of coverage.”

When selecting a broker, the risk manager should also take into account the entire organization behind the broker. Ask about the additional support systems that are available to the broker’s clients.

The company should have a deep bench so when the primary broker is out of the office there’s someone else to rely on who is almost as knowledgeable. The broker organization should also be able to assist you with your budgeting and forecasting from a financial risk perspective.

In PwC’s survey of risk managers, nearly three-quarters want analytics from their broker to help inform their decisionmaking, with concerns over new and emerging risks being a strong driver for this demand.

Clark also thinks it is vitally important for a broker to offer a claims advocate, somebody on the outside, when you are dealing with a carrier on a complicated claim.

“Otherwise you are vulnerable to what the carrier says,” Clark said.

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To lead in this new era of risk, it’s also important that brokers forge close relationships with a broader set of stakeholders that includes governments, academia, specialist risk consultancies and even their industry peers, PwC said in the report.

It’s also going to be important to develop shared databases and research capabilities.

In turn, brokers need to assure this diverse stakeholder group that they are the right party to lead.

Clark, at Sentara Healthcare, said she knows what her risk exposures are today, but she’d like her brokers to anticipate her needs before she does.

“It’s kind of crazy, but amazingly some of them do it,” Clark said.

The broker will also use past experience and industry knowledge to anticipate where policy terms and conditions can be tweaked and improved upon.

“They will, say, advise us that we need to change this policy language, and then a year later you have a claim on that and you thank your lucky stars that they changed it,” Clark said.

“It is amazing to me every time it happens.”  &

Juliann Walsh is a staff writer at Risk & Insurance. She can be reached at [email protected]