Business Leaders Elevate Social and Technology Risks Alongside Economic Concerns

World Economic Forum survey reveals misinformation enters top five risks for first time as social fragmentation worries intensify.
By: | December 4, 2025
global economic risks

While the risk of economic downturn remains the top concern for G20 business leaders for a third consecutive year, misinformation and disinformation have entered the top five risks for the first time, according to the Executive Opinion Survey 2025.

The report, produced by the World Economic Forum in partnership with Marsh and Zurich, is based on a survey of more than 11,000 business leaders from 116 countries.

Risk Priorities Shift as Social and Technology Threats Emerge

The 2025 survey reveals a notable reshuffling of corporate risk priorities. After economic downturn, social risks now occupy the second and third positions, with insufficient public services and social protections ranking second, followed by lack of economic opportunity and unemployment in third place. Inflation, which held the third spot in 2024, dropped to fourth this year.

The most striking change, according to the report, comes from technological threats related to misinformation and disinformation, which claimed fifth place. This marks the first time such technology-driven risks have cracked the top five for G20 business leaders. Meanwhile, extreme weather events, which ranked fifth in 2024, fell out of the top tier entirely, the report noted.

2025 World Economic Forum Executive Opinion Survey

Among U.S. respondents, the top risk concerns were:

  1. Economic downturn.
  2. Decline in health and wellbeing.
  3. Misinformation and disinformation.
  4. Adverse outcomes of artificial intelligence technologies.
  5. Disruptions to a systematically important supply chain.

“The potential impact of an economic downturn remains the top concern for US businesses, driven by persistent financial pressures and an increasingly complex global environment,” said Michelle Sartain, Marsh’s president US and Canada. “Equally significant is the emergence of declining personal health and well-being as a critical risk, given its profound impact on workforce productivity, talent retention, and the overall resilience of organizations.”

AI and Social Fragmentation Challenge Boardrooms

The rise of AI has amplified concerns about information warfare and its cascading effects.

“With the rise of AI, the proliferation of misinformation and disinformation is enabling bad actors to operate more broadly,” said Andrew George, president of Marsh Specialty. “As such, the challenges posed by the rapid adoption of AI and associated cyber threats now top boardroom agendas.”

The elevation of social risks signals mounting concerns about societal stability.

Alison Martin, CEO of EMEA & Bank Distribution at Zurich, highlighted the severity of the demographic challenge: “In Europe today, there are fewer than three working-age adults for every pensioner, and over a third of EU citizens aren’t saving enough for retirement. These gaps threaten both workforce wellbeing and broader social stability.”

View the more about the survey finding here. &

The R&I Editorial Team can be reached at [email protected].

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