Sponsored: Liberty Mutual Insurance

Staying Ahead of Troubling Traumatic Brain Injury Trends

The need for a 'playbook' to manage the growing number of TBI claims is critical to achieving successful outcomes.
By: | December 14, 2016 • 5 min read

A new claim slides across an adjuster’s desk. The claimant suffered whiplash in a car accident, is reporting dizziness, headaches and blurred vision, and is alleging traumatic brain injury. He is seeking a life care plan to help him cope, which means more doctor visits, more tests, more treatments and higher claims costs.

Claims like this are becoming more and more common. Life care plans have always gone hand in hand with catastrophic traumatic brain injuries (TBI), where severe blows to the head left victims with decreased brain function. But TBI claims are now being asserted in less serious, non-contact accidents — like slips and falls and whiplash from fender benders — and plaintiffs’ attorneys are increasingly calling for life care plans to treat them.

“We’re seeing an uptick in allegations of traumatic brain injury and calls for extra care that drive up the cost of litigated claims,” said John Watkins, SVP, Complex Claims at Liberty Mutual Insurance.

Liberty Mutual’s John Watkins discusses the increase in both traumatic brain injury allegations and requests for life care plan in the complex claims management space.

Increased public awareness has helped drive up the frequency of TBI claims. The high-profile concussion lawsuit and settlement between former professional football players and the NFL, as well as publicized cases of chronic traumatic encephalopathy (CTE) have drawn attention to the dangers of TBIs. As public awareness rises, so do the number of allegations and claims.

“We saw a similar wave of claims connected to carpal tunnel syndrome,” Watkins said. “Back when that was something new, we saw an explosion of carpal tunnel claims. We’re now seeing a wave of TBI claims with the added component of life care plans. Again, our challenge is to identify legitimate claims and get people the appropriate treatment.”

The Subjectivity Problem

The subjectivity of brain injury symptoms makes them easy to claim, but difficult to verify. Dizziness, light-headedness, blurred vision, ringing in the ears and difficulty concentrating can be signs of a mild or moderate brain injury — temporary symptoms that can fade as the brain heals. Or, these symptoms could be indicative of a severe injury with lasting damage.

But with no way to objectively measure these symptoms, they are unreliable indicators of severity.

MRIs and CAT scans can typically detect internal damage and bleeding that would be associated with a severe TBI, but sometimes, brain damage may not be visually present. Instead, doctors conduct other tests to measure brain function and the impact of an injury. There is a wide degree of variability involved in these post injury tests and they may only tell a portion of the story. In many cases, a brain function test is not administered immediately after an injury, but several weeks or even months later.

Why traumatic brain injury claims can be challenging.

“Most individuals don’t have documented baseline tests of brain function and that makes it much more difficult to measure any changes after an injury. That’s why much of the time, a diagnosis is based on subjective symptoms like headaches, dizziness, or blurred vision,” Watkins said.

“The brain is a remarkable organ that is capable of healing itself,” Watkins said. “If someone has a concussion and experiences a marked decline in brain function months after an accident, that’s a sign to study that claim further.”

A Dedicated Claims Approach

Liberty Mutual takes a three-pronged approach to managing TBI claims and other complex claims.

First and foremost is staying on top of trends. Big Data plays an important role and helps to identify pockets where the claims experience is outside the norm. For example, if a number of TBI claims are concentrated in specific jurisdictions that could indicate that the uptick in frequency or severity may be driven by reasons other than broader market forces. These claims will require more thorough investigation.

How insurers can help risk managers with traumatic brain injury claims and control costs.

The second prong of the claims management approach is Liberty Mutual’s in-house medical staff.

“We made the conscious choice to invest in having doctors and nurses as part of our claims team. This medical expertise not only helps us on the workers compensation side, it also helps with TBIs and other complex liability claims. Our regional medical directors and nurses know what questions to ask and if the recommended treatment follows evidence-based guidelines. They can respond to any questions our claims adjusters have in the moment, which enables us to address claims more efficiently,” Watkins said.

The third prong of Liberty Mutual’s approach is its dedicated complex claims team. Adjusters specialize in these types of claims and receive advanced training in TBIs so they know how to recognize them early on.

Liberty Mutual has also created an internal traumatic brain injury “playbook,” which helps adjusters understand the injury, symptoms, and how to manage these claims so that they can have productive discussions with treating medical professionals.

LM_SponsoredContent“We saw a similar wave of claims connected to carpal tunnel syndrome. Back when that was something new, we saw an explosion of carpal tunnel claims. We’re now seeing a wave of TBI claims with the added component of life care plans. Again, our challenge is to identify legitimate claims and get people the appropriate treatment.”

— John Watkins, SVP, Complex Claims, Liberty Mutual Insurance

“From our experience we know that early intervention is critical to driving better outcomes for injured people. The first thing an adjuster will do is check for that baseline test. We may be able to get earlier MRIs or brain function tests from the claimant’s medical records. Now, many schools require baseline brain function tests of student athletes, so as the population ages, these early baselines records will become more and more common,” Watkins said.

An adjuster may also request a recorded statement from the claimant soon after the injury that details what symptoms he or she is experiencing. This statement can act as a baseline if there is no brain function test or MRI on record.

Liberty Mutual’s claims staff works hand in hand with its medical experts. Round table discussions give both teams the opportunity to talk through cases and develop action plans. These interactions, paired with additional training and internal resources, enable adjusters to develop expertise in niche areas where trends are developing.

“When our adjusters are cognizant of the trends, follow the playbook and utilize the expertise of our medical staff, we derive better outcomes,” Watkins said. “Our goal is to ensure that that each claimant receives the appropriate care and treatment plan he or she deserves.”

To learn more about Liberty Mutual, visit https://business.libertymutualgroup.com/business-insurance/claims-overview.

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This article was produced by the R&I Brand Studio, a unit of the advertising department of Risk & Insurance, in collaboration with Liberty Mutual Insurance. The editorial staff of Risk & Insurance had no role in its preparation.








Liberty Mutual Insurance offers a wide range of insurance products and services, including general liability, property, commercial automobile, excess casualty and workers compensation.

More from Risk & Insurance

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Insurtech

Kiss Your Annual Renewal Goodbye; On-Demand Insurance Challenges the Traditional Policy

Gig workers' unique insurance needs drive delivery of on-demand coverage.
By: | September 14, 2018 • 6 min read

The gig economy is growing. Nearly six million Americans, or 3.8 percent of the U.S. workforce, now have “contingent” work arrangements, with a further 10.6 million in categories such as independent contractors, on-call workers or temporary help agency staff and for-contract firms, often with well-known names such as Uber, Lyft and Airbnb.

Scott Walchek, founding chairman and CEO, Trōv

The number of Americans owning a drone is also increasing — one recent survey suggested as much as one in 12 of the population — sparking vigorous debate on how regulation should apply to where and when the devices operate.

Add to this other 21st century societal changes, such as consumers’ appetite for other electronic gadgets and the advent of autonomous vehicles. It’s clear that the cover offered by the annually renewable traditional insurance policy is often not fit for purpose. Helped by the sophistication of insurance technology, the response has been an expanding range of ‘on-demand’ covers.

The term ‘on-demand’ is open to various interpretations. For Scott Walchek, founding chairman and CEO of pioneering on-demand insurance platform Trōv, it’s about “giving people agency over the items they own and enabling them to turn on insurance cover whenever they want for whatever they want — often for just a single item.”

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“On-demand represents a whole new behavior and attitude towards insurance, which for years has very much been a case of ‘get it and forget it,’ ” said Walchek.

Trōv’s mobile app enables users to insure just a single item, such as a laptop, whenever they wish and to also select the period of cover required. When ready to buy insurance, they then snap a picture of the sales receipt or product code of the item they want covered.

Welcoming Trōv: A New On-Demand Arrival

While Walchek, who set up Trōv in 2012, stressed it’s a technology company and not an insurance company, it has attracted industry giants such as AXA and Munich Re as partners. Trōv began the U.S. roll-out of its on-demand personal property products this summer by launching in Arizona, having already established itself in Australia and the United Kingdom.

“Australia and the UK were great testing grounds, thanks to their single regulatory authorities,” said Walchek. “Trōv is already approved in 45 states, and we expect to complete the process in all by November.

“On-demand products have a particular appeal to millennials who love the idea of having control via their smart devices and have embraced the concept of an unbundling of experiences: 75 percent of our users are in the 18 to 35 age group.” – Scott Walchek, founding chairman and CEO, Trōv

“On-demand products have a particular appeal to millennials who love the idea of having control via their smart devices and have embraced the concept of an unbundling of experiences: 75 percent of our users are in the 18 to 35 age group,” he added.

“But a mass of tectonic societal shifts is also impacting older generations — on-demand cover fits the new ways in which they work, particularly the ‘untethered’ who aren’t always in the same workplace or using the same device. So we see on-demand going into societal lifestyle changes.”

Wooing Baby Boomers

In addition to its backing for Trōv, across the Atlantic, AXA has partnered with Insurtech start-up By Miles, launching a pay-as-you-go car insurance policy in the UK. The product is promoted as low-cost car insurance for drivers who travel no more than 140 miles per week, or 7,000 miles annually.

“Due to the growing need for these products, companies such as Marmalade — cover for learner drivers — and Cuvva — cover for part-time drivers — have also increased in popularity, and we expect to see more enter the market in the near future,” said AXA UK’s head of telematics, Katy Simpson.

Simpson confirmed that the new products’ initial appeal is to younger motorists, who are more regular users of new technology, while older drivers are warier about sharing too much personal information. However, she expects this to change as on-demand products become more prevalent.

“Looking at mileage-based insurance, such as By Miles specifically, it’s actually older generations who are most likely to save money, as the use of their vehicles tends to decline. Our job is therefore to not only create more customer-centric products but also highlight their benefits to everyone.”

Another Insurtech ready to partner with long-established names is New York-based Slice Labs, which in the UK is working with Legal & General to enter the homeshare insurance market, recently announcing that XL Catlin will use its insurance cloud services platform to create the world’s first on-demand cyber insurance solution.

“For our cyber product, we were looking for a partner on the fintech side, which dovetailed perfectly with what Slice was trying to do,” said John Coletti, head of XL Catlin’s cyber insurance team.

“The premise of selling cyber insurance to small businesses needs a platform such as that provided by Slice — we can get to customers in a discrete, seamless manner, and the partnership offers potential to open up other products.”

Slice Labs’ CEO Tim Attia added: “You can roll up on-demand cover in many different areas, ranging from contract workers to vacation rentals.

“The next leap forward will be provided by the new economy, which will create a range of new risks for on-demand insurance to respond to. McKinsey forecasts that by 2025, ecosystems will account for 30 percent of global premium revenue.

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“When you’re a start-up, you can innovate and question long-held assumptions, but you don’t have the scale that an insurer can provide,” said Attia. “Our platform works well in getting new products out to the market and is scalable.”

Slice Labs is now reviewing the emerging markets, which aren’t hampered by “old, outdated infrastructures,” and plans to test the water via a hackathon in southeast Asia.

Collaboration Vs Competition

Insurtech-insurer collaborations suggest that the industry noted the banking sector’s experience, which names the tech disruptors before deciding partnerships, made greater sense commercially.

“It’s an interesting correlation,” said Slice’s managing director for marketing, Emily Kosick.

“I believe the trend worth calling out is that the window for insurers to innovate is much shorter, thanks to the banking sector’s efforts to offer omni-channel banking, incorporating mobile devices and, more recently, intelligent assistants like Alexa for personal banking.

“Banks have bought into the value of these technology partnerships but had the benefit of consumer expectations changing slowly with them. This compares to insurers who are in an ever-increasing on-demand world where the risk is high for laggards to be left behind.”

As with fintechs in banking, Insurtechs initially focused on the retail segment, with 75 percent of business in personal lines and the remainder in the commercial segment.

“Banks have bought into the value of these technology partnerships but had the benefit of consumer expectations changing slowly with them. This compares to insurers who are in an ever-increasing on-demand world where the risk is high for laggards to be left behind.” — Emily Kosick, managing director, marketing, Slice

Those proportions may be set to change, with innovations such as digital commercial insurance brokerage Embroker’s recent launch of the first digital D&O liability insurance policy, designed for venture capital-backed tech start-ups and reinsured by Munich Re.

Embroker said coverage that formerly took weeks to obtain is now available instantly.

“We focus on three main issues in developing new digital business — what is the customer’s pain point, what is the expense ratio and does it lend itself to algorithmic underwriting?” said CEO Matt Miller. “Workers’ compensation is another obvious class of insurance that can benefit from this approach.”

Jason Griswold, co-founder and chief operating officer of Insurtech REIN, highlighted further opportunities: “I’d add a third category to personal and business lines and that’s business-to-business-to-consumer. It’s there we see the biggest opportunities for partnering with major ecosystems generating large numbers of insureds and also big volumes of data.”

For now, insurers are accommodating Insurtech disruption. Will that change?

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“Insurtechs have focused on products that regulators can understand easily and for which there is clear existing legislation, with consumer protection and insurer solvency the two issues of paramount importance,” noted Shawn Hanson, litigation partner at law firm Akin Gump.

“In time, we could see the disruptors partner with reinsurers rather than primary carriers. Another possibility is the likes of Amazon, Alphabet, Facebook and Apple, with their massive balance sheets, deciding to link up with a reinsurer,” he said.

“You can imagine one of them finding a good Insurtech and buying it, much as Amazon’s purchase of Whole Foods gave it entry into the retail sector.” &

Graham Buck is a UK-based writer and has contributed to Risk & Insurance® since 1998. He can be reached at riskletters.com.