Column: Roger's Soapbox

Desperately Seeking Service

By: | April 7, 2017 • 3 min read
Roger Crombie is a United Kingdom-based columnist for Risk & Insurance®. He can be reached at [email protected]

Every financial services provider promises first-class service. Yet, broadly speaking, the 21st century service mantra is: The customer is always wrong. And is usually a pain in the neck.

The insurance industry has somewhat unfairly had a poor reputation in this regard since the 18th century, because it only pays claims for risks it has insured, which has not proved to be a hugely popular policy.

Customers have grown accustomed to the run-around (please hold); the denial (see paragraph 14b); the refusal (claim denied); and finally, if the stars are aligned, the settlement (now go away).

These tactics often offend retail customers who live in a delusional world where they expect attention, but lawyerless and ignorant, find that when service is denied, they do not stand equal in power to the giant corporations.

It’s based on a revolutionary model: treating customers as if they were not vermin. Imagine that!

The extent to which I expect laughably poor service has been driven home to me by my bank of the past 49 years, from whom, like Rodney Dangerfield, I don’t get no respect …
— in search of which I first visited another old-style retail bank. Wait three weeks for an appointment, they said. Nah, I thought.


On a whim, I waltzed into Metro Bank, a newcomer, and breezed out half an hour later with a new checking account — and a smile.

My old bank couldn’t tell me if my debit card would be renewed, and bridled when I suggested that was no help. Metro made me a card on the spot, and I’d never been in the store before. From customer services rep Michael Jones’s window, I could see my old bank, 200 years across the road.

Metro is the first national retail bank opened in Britain in a century, apparently. It’s based on a revolutionary model: treating customers as if they were not vermin. Imagine that!

Mr. Jones was downright friendly, even charming. He called my home later, to make sure everything was OK. Experiencing actual customer service almost brought me to tears, and I’m impermeable.

Oddly, Metro Bank doesn’t refer to itself as a bank. It’s a group of stores, which is exactly what retail banks are in the here and now. It’s where people who don’t bank online obtain the necessaries. American founder Vernon W. Hill II runs the stores, which are open seven days a week. Other banks, until recently, opened for only a few hours, five days a week.

If this sounds like an ad for Metro Bank, it isn’t. Come to think of it, I had to give them money (to put in my account).

It’s banking 2.01, an industry disrupter. The hardest part for Mr. Hill must have been persuading potential investors that treating customers as if they mattered made any kind of economic sense at all.

Insurers of personal lines, take note. We, the people, are widely starved of first-class service. Offer us some, and we’re yours. Do it soon, or someone will disrupt you.

Once the dust had settled, Metro sent me a letter. It said, “Thanks for joining the revolution.” Now I’m a comrade, not a customer. Dasvidaniya. &

More from Risk & Insurance

More from Risk & Insurance

Risk Management

The Profession

Pinnacle Entertainment’s VP of enterprise risk management says he’s inspired by Disney’s approach to risk management.
By: | November 1, 2017 • 4 min read

R&I: What was your first job?

Bus boy at a fine dining restaurant.

R&I: How did you come to work in this industry?

I sent a résumé to Harrah’s Entertainment on a whim. It took over 30 hours of interviewing to get that job, but it was well worth it.

R&I: If the world has a modern hero, who is it and why?


The Chinese citizen (never positively identified) who stood in front of a column of tanks in Tiananmen Square on June 5, 1989. That kind of courage is undeniable, and that image is unforgettable. I hope we can all be that passionate about something at least once in our lives.

R&I: What emerging commercial risk most concerns you?

Cyber risk, but more narrowly, cyber-extortion. I think state sponsored bad actors are getting more and more sophisticated, and the risk is that they find a way to control entire systems.

R&I: What is the riskiest activity you ever engaged in?

Training and breaking horses. When I was in high school, I worked on a lot of farms. I did everything from building fences to putting up hay. It was during this time that I found I had a knack for horses. They would tolerate me getting real close, so it was natural I started working more and more with them.

Eventually, I was putting a saddle on a few and before I knew it I was in that saddle riding a horse that had never been ridden before.

I admit I had some nervous moments, but I was never thrown off. It taught me that developing genuine trust early is very important and is needed by all involved. Nothing of any real value happens without it.

R&I: What about this work do you find the most fulfilling or rewarding?


Setting very aggressive goals and then meeting and exceeding those goals with a team. Sharing team victories is the ultimate reward.

R&I: What is the most unusual/interesting place you have ever visited?

Disney World. The sheer size of the place is awe inspiring. And everything works like a finely tuned clock.

There is a reason that hospitality companies send their people there to be trained on guest service. Disney World does it better than anyone else.

As a hospitality executive, I always learn something new whenever I am there.

James Cunningham, vice president, enterprise risk management, Pinnacle Entertainment, Inc.

The risks that Disney World faces are very similar to mine — on a much larger scale. They are complex and across the board. From liability for the millions of people they host as their guests each year, to the physical location of the park, to their vendor partnerships; their approach to risk management has been and continues to be innovative and a model that I learn from and I think there are lessons there for everybody.

R&I: What is the risk management community doing right?

We are doing a much better job of getting involved in a meaningful way in our daily operations and demonstrating genuine value to our organizations.

R&I: What could the risk management community be doing a better job of?

Educating and promoting the career with young people.

R&I: What have you accomplished that you are proudest of?

Being able to tell the Pinnacle story. It’s a great one and it wasn’t being told. I believe that the insurance markets now understand who we are and what we stand for.

R&I: Who is your mentor and why?


John Matthews, who is now retired, formerly with Aon and Caesar’s Palace. John is an exceptional leader who demonstrated the value of putting a top-shelf team together and then letting them do their best work. I model my management style after him.

R&I: What is your favorite book or movie?

I read mostly biographies and autobiographies. I like to read how successful people became successful by overcoming their own obstacles. Jay Leno, Jack Welch, Bill Harrah, etc. I also enjoyed the book and movie “Money Ball.”

R&I: What is your favorite drink?

Ice water when it’s hot, coffee when it’s cold, and an adult beverage when it’s called for.

R&I: What does your family think you do?

In my family, I’m the “Safety Geek.”

R&I:  What’s your favorite restaurant?

Vegas is a world-class restaurant town. No matter what you are hungry for, you can find it here. I have a few favorites that are my “go-to’s,” depending on the mood and who I am with.

If you’re in town, you should try to have at least one meal off the strip. For that, I would suggest you get reservations (you’ll need them) at Herbs and Rye. It’s a great little restaurant that is always lively. The food is tremendous, and the service is always on point. They make hand-crafted cocktails that are amazing.

My favorite Mexican restaurant is Lindo Michoacan. There are three in town, and I prefer the one in Henderson as it has the best view of the valley. For seafood, you can never go wrong with Joe’s in Caesar’s Palace.

Katie Dwyer is an associate editor at Risk & Insurance®. She can be reached at [email protected]