Supply Chain Risks

The Risks of Reshoring

Manufacturing’s return will require re-evaluating insurance programs, challenging underwriters to analyze new risks.
By: | April 7, 2017 • 6 min read

President Donald Trump pledged to create millions of jobs in the American economy. To achieve this goal he wants to convince companies to bring back the bulk of their supply chains to the United States.

But promoting the reshoring of manufacturing will be a hard task and, in order to accelerate this process, Trump looks set to experiment with policy measures that should have significant effect on the operations of multinational companies. The government can, for instance, implement tax reforms to reward companies that invest in America, or impose punitive tariffs on goods imported from suppliers located abroad.

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Trump can also use his well-known persuasion skills to shame firms into creating jobs at home, rather than elsewhere in the world. The latter strategy may already have borne fruit earlier this year with the likes of Ford Motor Co. and Carrier, which shelved plans to expand their production lines in Mexico, opting to invest in Michigan and Indiana instead.

Either way, the government appears to mean business.

“It does the American economy no long-term good to only keep the big box factories where we are now assembling ‘American’ products that are composed primarily of foreign components,” Peter Navarro, the head of the White House National Trade Council, told the “Financial Times” in January. “We need to manufacture those components in a robust domestic supply chain that will spur job and wage growth.”

“Costs have gone up significantly since the big outsourcing wave started some 15 years ago, and the economic advantages have narrowed.” – J. Paul Dittmann, executive director, Global Supply Chain Institute at the University of Tennessee

If the administration manages to deliver on its promises, companies will have to review the way they deal with supply chain risks. Experts have warned, for example, that workers’ compensation issues could become a more important factor across their supply chain, and insurance programs could become more expensive as insurance coverages tend to be more comprehensive, and premiums higher, in America than in developing nations. But opportunities could also arise, for example in terms of lower transportation costs and proximity to the final consumer.

In fact, although the subject has gained plenty of attention due to the Trump government’s protectionist views, the reversal of the globalization of supply chains has been going on for some time already, said J. Paul Dittmann, the executive director at the Global Supply Chain Institute at the University of Tennessee.

“It is a trend that is already very strong and seems to be growing,” he said. The reasons for this movement are manifold. Higher geopolitical risks have increased the threat of disruption of supply chains around the world in ways that companies did not anticipate some years ago. Dealing with corrupt authorities in the developing world involves plenty of risks of falling afoul with American courts, and economies like China offer less of a cost advantage these days, as income and wage expectations are beginning to catch up with developed economies.

“Costs have gone up significantly since the big outsourcing wave started some 15 years ago, and the economic advantages have narrowed,” Dittmann said. “Many companies have been over-optimistic in their cost analysis, and they often do not fully understand the inventory impact of long distance outsourcing.”

Restructuring Supply Chains

SCM, a think-tank that publishes an annual study on the subject, observed that local-for-local supply chain management strategies have gained popularity among companies since 2012.
Furthermore, the argument that focuses on jobs creation was also played by the Barack Obama administration, and the Economic Development Agency has funded reshoring initiatives for several years already.

That said, Dittmann warned that the movement back to the United States must be a natural one, driven by economic factors, and not by government arm-twisting.

If the authorities want to give the phenomenon a boost, it should address tax and regulatory constraints to the operation of companies in the country, he said.

“To force supply chains into a certain region does not make a lot of sense, and it could put American companies into a position of disadvantage,” he said.

Protective measures could drive production costs up, as wages in America remain much higher than in countries that are vital supply chain markets, such as Mexico or China.

Experts have stressed that industries like consumer electronics, high tech and footwear could suffer considerable impact if restrictive actions are taken against China, while the automotive sector is exposed to any new tariffs on imports from Mexico.

Furthermore, tit-for-tat reactions from foreign governments could restrict the access of American companies to export markets, and retaliation from China would be bad news, for example, for the aerospace industry.

The rise of protectionism, not only in the U.S., but also in Europe and other parts of the world has actually been highlighted by the latest annual report on the matter by the Chartered Institute of Procurement & Supply as a major factor behind an increase in supply chain risks.

Logan Payne, assistant vice president, global client services group, Lockton

The moving of supply chain links from emerging economies to the U.S. should also have a significant effect on the insurance programs of international companies.

It will require them to restructure their programs in order to reflect a broader American footprint, replacing local coverages purchased in foreign markets with others purchased in the U.S., and sometimes acquiring policies that are not really needed in other markets.

That’s the case, for example, with workers’ compensation policies, said Logan Payne, the assistant vice president in Lockton’s global client services group. “In some countries, workers’ compensation is covered by social security systems, while here it is necessary to purchase a separate insurance policy,” he said.

Working mostly in the United States also means that a higher share of a company’s activities will be exposed to a legal system where jury awards are much higher than elsewhere. Therefore, liability programs could become more expensive as local policies purchased abroad are replaced with American ones, Payne said.

The concentration of the supply chain in a single region also means a concentration of business interruption risks. As such, it increases the risk that production will suffer major disruption, if a large event hits one of the supply chain’s links.

On the other hand, risks linked to the shipment and transportation of goods and raw materials should be less of a worry, Payne said.

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“With a more regionalized supply chain, where supplies are much closer and there is less need for transoceanic cargo shipment, transportation is one area where insurance costs should be reduced,” he said.

An additional complication is that decisions about supply chains, more than ever, now entail a significant level of reputational risk.

“The basic message is to be more national, don’t just be global,” Richard Edelman, CEO of marketing firm Edelman, told Reuters during the World Economic Forum in Davos.

“Let’s try and pre-empt that tweet by having a long-term discussion about the supply chain.” &

Rodrigo Amaral is a freelance writer specializing in Latin American and European risk management and insurance markets. He can be reached at [email protected]

More from Risk & Insurance

More from Risk & Insurance

Lead Story

Improving the Claims Experience

Insureds and carriers agree that more communication can address common claims complaints.
By: | January 10, 2018 • 7 min read

Carriers today often argue that buying their insurance product is about much more than financial indemnity and peace of mind.

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Many insurers include a variety of risk management services and resources in their packages to position themselves as true risk partners who help clients build resiliency and prevent losses in the first place.

That’s all well and good. No company wants to experience a loss, after all. But even with the added value of all those services, the core purpose of insurance is to reimburse loss, and policyholders pay premiums because they expect delivery on that promise.

At the end of the day, nothing else matters if your insurer can’t or won’t pay your claim, and the quality of the claims experience is ultimately the barometer by which insureds will judge their insurer.

Why, then, is the process not smoother? Insureds want more transparency and faster claims payment, but claims examiners are often overburdened and disconnected from the original policy. Where does the disconnect come from, and how can it be bridged?

Both sides of the insurer-insured equation may be responsible.

Susan Hiteshew, senior manager of global insurance and risk management, Under Armor Inc.

“One of the difficult things in our industry is that oftentimes insureds don’t call their insurer until they have a claim,” said Susan Hiteshew, senior manager of global insurance and risk management for Under Armour Inc.

“It’s important to leverage all of the other value that insurers offer through mid-term touchpoints and open communication. This can help build the insurer-insured partnership so that when a claim materializes, the relationships are already established and the claim can be resolved quickly and fairly.”

“My experience has been that claims executives are often in the background until there is an issue that needs addressing with the policyholder,” said Dan Holden, manager of corporate risk and insurance for Daimler Trucks North America.

“This is unfortunate because the claims department essentially writes the checks and they should certainly be involved in the day to day operations of the policyholders in designing polices that mitigate claims.

“By being in the shadows they often miss the opportunity to strengthen the relationship with policyholders.”

Communication Breakdown

Communication barriers may stem from internal separation between claims and underwriting teams. Prior to signing a contract and throughout a policy cycle, underwriters are often in contact with insureds to keep tabs on any changes in their risk profile and to help connect clients with risk engineering resources. Claims professionals are often left out of the loop, as if they have no proactive role to play in the insured-insurer relationship.

“Claims operates on their side of the house, ready to jump in, assist and manage when the loss occurs, and underwriting operates in their silo assessing the risk story,” Hiteshew said.
“Claims and underwriting need to be in lock-step to collectively provide maximum value to insureds, whether or not losses occur.”

Both insureds and claims professionals agree that most disputes could be solved faster or avoided completely if claims decision-makers interacted with policyholders early and often — not just when a loss occurs.

“Claims and underwriting need to be in lock-step to collectively provide maximum value to insureds, whether or not losses occur.” – Susan Hiteshew, senior manager of global insurance and risk management for Under Armour Inc.

“Communication is critically important and in my opinion, should take place prior to binding business and well before a claim comes in the door,” said David Crowe, senior vice president, claims, Berkshire Hathaway Specialty Insurance.

“In my experience, the vast majority of disputes boil down to lack of communication and most disputes ultimately are resolved when the claim decision-maker gets involved directly.”

Talent and Resource Shortage

Another contributing factor to fractured communication could be claims adjuster workload and turnover. Claims adjusting is stressful work to begin with.

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Adjusters normally deal with a high volume of cases, and each case can be emotionally draining. The customer on the other side is, after all, dealing with a loss and struggling to return to business as usual. At some TPAs, adjuster turnover can exceed 25 percent.

“This is a difficult time for claims organizations to find talent who want to be in this business long-term, and claims organizations need to invest in their employees if they’re going to have any success in retaining them,” said Patrick Walsh, executive vice president of York Risk Services Group.

The claims field — like the insurance industry as a whole — is also strained by a talent crunch. There may not be enough qualified candidates to take the place of examiners looking to retire in the next ten years.

“One of the biggest challenges facing the claims industry is a growing shortage of talent,” said Scott Rogers, president, National Accounts, Sedgwick. “This shortage is due to a combination of the number of claims professionals expected to retire in the coming years and an underdeveloped pipeline of talent in our marketplace.

“The lack of investment in ensuring a positive work environment, training, and technology for claims professionals is finally catching up to the industry.”

The pool of adjusters gets stretched even thinner in the aftermath of catastrophes — especially when a string of catastrophes occurs, as they did in the U.S in the third quarter of 2017.

“From an industry perspective, Harvey, Irma and Maria reminded us of the limitations on resources available when multiple catastrophes occur in close succession,” said Crowe.

“From independent and/or CAT adjusters to building consultants, restoration companies and contractors, resources became thin once Irma made landfall.”

Is Tech the Solution?

This is where Insurtech may help things. Automation of some processes could free up time for claims professionals, resulting in faster deployment of adjusters where they’re needed most and, ultimately, speedier claims payment.

“There is some really exciting work being done with artificial intelligence and blockchain technologies that could yield a meaningful ROI to both insureds and insurers,” Hiteshew said.

“The claim set-up process and coverage validation on some claims could be automated, which could allow adjusters to focus their work on more complex losses, expedite claim resolution and payment as well.”

Dan Holden, manager, Corporate Risk & Insurance, Daimler Trucks North America

Predictive modeling and analytics can also help claims examiners prioritize tasks and maximize productivity by flagging high-risk claims.

“We use our data to identify claims with the possibility of exceeding a specified high dollar amount in total incurred costs,” Rogers said. “If the model predicts that a claim will become a large loss, the claim is redirected to our complex claims unit. This allows us to focus appropriate resources that impact key areas like return to work.”

“York has implemented a number of models that are focused on helping the claims professional take action when it’s really required and that will have a positive impact on the claim experience,” Walsh said.

“We’ve implemented centers of excellence where our experts provide additional support and direction so claim professionals aren’t getting deluged with a bunch of predictive model alerts that they don’t understand.”

“Technology can certainly expedite the claims process, but that could also lead to even more cases being heaped on examiners.” — Dan Holden, manager, Corporate Risk & Insurance, Daimler Trucks North America

Many technology platforms focused on claims management include client portals meant to improve the customer experience by facilitating claim submission and communication with examiners.

“With convenient, easy-to-use applications, claimants can send important documents and photos to their claims professionals, thereby accelerating the claims process. They can designate their communication preferences, whether it’s email, text message, etc.,” Sedgwick’s Rogers said. “Additionally, rules can be established that direct workflow and send real time notifications when triggered by specific claim events.”

However, many in the industry don’t expect technology to revolutionize claims management any time soon, and are quick to point out its downsides. Those include even less personal interaction and deteriorating customer service.

While they acknowledge that Insurtech has the potential to simplify and speed up the claims workflow, they emphasize that insurance is a “people business” and the key to improving the claims process lies in better, more proactive communication and strengthening of the insurer-insured relationship.

Additionally, automation is often a double-edged sword in terms of making work easier for the claims examiner.

“Technology can certainly expedite the claims process, but that could also lead to even more cases being heaped on examiners,” Holden said.

“So while the intent is to make things more streamlined for claims staff, the byproduct is that management assumes that examiners can now handle more files. If management carries that assumption too far, you risk diminishing returns and examiner burnout.”

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By further taking real people out of the equation and reducing personal interaction, Holden says technology also contributes to deteriorating customer service.

“When I started more than 30 years ago as a claims examiner, I asked a few of the seasoned examiners what they felt had changed since they began their own careers 30 year earlier. Their answer was unanimous: a decline in customer service,” Holden said.

“It fell to the wayside to be replaced by faster, more impersonal methodologies.”

Insurtech may improve customer satisfaction for simpler claims, allowing policyholders to upload images with the click of a button, automating claim valuation and fast-tracking payment. But for complex claims, where the value of an insurance policy really comes into play, tech may do more harm than good.

“Technology is an important tool and allows for more timely payment and processing of claims, but it is not THE answer,” BHSI’s Crowe said. “Behind all of the technology is people.” &

Katie Dwyer is an associate editor at Risk & Insurance®. She can be reached at [email protected]