Beyond Price Optimization: Effectively Measuring Customer Value
White Paper Summary
Yet for even the most innovative companies, implementing a viable price optimization strategy can be fraught with challenges. For example, simply identifying whether profit or growth should to be optimized can be tricky. In cases where the optimal price is more than the market can bear, critical
decisions affecting the entire book of business must be made. Equally important, where price changes are driven by optimization strategies, it’s vital to recognize how all areas of the firm could be affected by any given set of decisions.
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